Creative
Hollywood Diversity Report 2022 [REPORT]
The 2022 Hollywood Diversity Report: Part 1 examines relationships between diversity and the bottom line in a Hollywood context still distorted by the virus. It considers the top 200 theatrical and all major streaming, English-language film releases in 2021, ranked by global box office and total household ratings, in order to document the degree to which women and people of color are present in front of and behind the camera.
Sizzling into 2023 with Sazón: Talento Unlimited Launches TU COCINA Division
Talento Unlimited, a Miami-based, Latina-founded boutique content marketing agency specializing in storytelling, talent management and event sponsorship, is proud to announce the launch of its new division representing their rapidly growing roster of Latino food experts: TU COCINA.
Express your emotions: Why emotional response is important in advertising [INSIGHT]
People choose brands they have a meaningful connection with, so emotional engagement in advertising is key to success. Find out how facial coding unlocks emotional understanding for advertisers.
Roberto Orci joins The Ant Society
Veteran ad agency executive, Roberto Orci, has joined multicultural agency The Ant Society as Managing Partner. He is joining the award winning creative head Hans Castro-Gallo.
Executional ROI drivers: Optimizing campaigns to maximize returns
In the face of a likely global recession, marketers are under pressure to justify marketing budgets, defend ad spend and deliver returns on their media investments. But the increasing complexity of the media landscape makes tracking and predicting ROI difficult, and only 54% of global marketers are confident in their ability to measure full-funnel ROI.
Mexican National Team & AT&T World Cup TV Spot
The World Cup kicked-off this Sunday and millions will be streaming the action over smart TV’s, phones, tablets and more – we are bringing to life how AT&T Fiber powers everyone in the family, no matter how they connect to all things World Cup.
Pepe Aguilar named Executive Creative Director at GALLEGOS United
In this role, Aguilar will be based on the company’s Huntington Beach, California campus, and head up all creative on both campuses of GALLEGOS United, which is part of the independently owned UNITED COLLECTIVE communications group. He’ll also work closely with the leaders of fellow UNITED COLLECTIVE agencies, digital agency CANVAS United and public relations firm ROX United.
Hyundai Joins Disney 100 Years of Wonder Celebration as First Official Sponsor
Hyundai Motor America celebrates Disney 100 Years of Wonder as the exclusive automotive partner for Disney100. The celebration, which honors the rich legacy of storytelling and immersive experiences that have been a hallmark of the company since its founding in 1923, is anticipated to be the largest cross-company global celebration in the 100-year history of The Walt Disney Company.
Republica Havas wins Seven Awards at El Ojo de Iberoamérica, Including Two Gold Ojos
Republica Havas took home seven awards across four categories, including two Gold Ojos, at international awards festival El Ojo de Iberoamérica. Additionally, the agency’s Chief Creative Officer (CCO), Tony Waissmann, was named Best Creative of the Year for Argentina. Waissmann joined Republica Havas as CCO in April 2022, relocating to Miami from Buenos Aires.
Why In-house Brand & Creative Teams are Restructuring [REPORT]
The Q3 2022 Creative Operations Report reveals that, once again, 75% of creative teams have experienced or will soon experience structural changes.
Positive depictions of females in advertising can lead to superior business outcomes [REPORT]
SeeHer and Ipsos announced their findings from their first joint whitepaper, Strive for More, focused on female representation in advertising. The report reveals that positive female representation can be beneficial to brands and highlights creative techniques companies can utilize in their advertising development process to create greater success and stronger relationships with consumers.
erenzia beauty selects BeautifulBeast
Independent agency BeautifulBeast is collaborating to launch a new beauty brand: erenzia beauty.
Elizondo named CCO at Conill
Conill announced that Veronica Elizondo has been promoted to the role of Chief Creative Officer, joining the agency's executive team effective immediately. She most recently served as Executive Creative Director of Conill's Toyota business and was deeply involved in new business initiatives.
Pop-Tarts Día de Muertos – Best Integrated Creative Campaign
Captura Group was recognized by the American Advertising Federation’s (AAF) Mosaic Awards, celebrating our Pop-Tarts Día de Muertos campaign as the Best Integrated Creative Campaign.
Expedia launches first ad campaign targeting US Hispanic Travelers
This week Expedia unveiled its new ad, "Maracuyá," featuring the voice of acclaimed Mexican actress and producer Salma Hayek Pinault. The :30 spot highlights moments in the lives of Latino travelers with the "maracuyá," or passion fruit, serving as the connecting element between different places and experiences, while Hayek Pinault's voiceover reminds travelers of the unique benefits of traveling with Expedia.
HairClub commissions Salsa Queens Celia Cruz’s Wig for Hispanic Heritage Month
In honor of Hispanic Heritage Month, HairClub and the Celia Cruz Foundation are teaming up to pay tribute to "La Reina de la Salsa" (The Queen of Salsa) Celia Cruz. HairClub President and CEO Mike Nassar announced the commissioned of a commemorative certified replica paired with an NFT design of Cruz’s wig to be auctioned in New York during the week of her birthday, which falls on October 21. Through the Celia Cruz Foundation, HairClub donations will total $40,000 towards music and cultural programs.
Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?
There’s no delicate way of putting this: a lot of contemporary advertising is crap. Particularly digital advertising. I mean, let’s be honest here, do you use an adblocker? I ask people in advertising this a lot; more often than not, they admit they do. They spend all day making ads but they’ve gone and downloaded a browser extension so they don’t have to see any ads themselves. Even if you don’t personally use one, the fact that an estimated 40% of internet users utilize an adblocker is a real indictment of the industry.
Long live slogans! Why a slogan revival is on the way
Slogans are an important aid to branding and advertising engagement, so why has their use been declining?
Alcazar named EVP Managing Partner & Executive Creative Director of 305 Worldwide
Horizon Media named Roberto Alcazar, EVP, Managing Partner, Executive Creative Director of 305 Worldwide, Horizon’s culture-first creative agency. He assumes this role after two years as the Creative Director of the agency.
Cannes Lions 2022: The Attention Economy has landed
Sitting neatly at the intersection of media magic and creative success is the debate around attention, which was a topic du jour from day one. Advertisers are increasingly keen to create ads that capture and retain attention. Publishers want to show they have the environments that deliver high-quality attention. And Agencies want to place ads where they can generate the most attention for their clients’ money.
