Creative

Most everyone has felt it at some point. The commercial on television ends and there is still uncertainty about exactly what product or service that commercial was selling. You’re not alone in that feeling of confusion. Three-quarters of Americans (75%) say they have found a commercial on TV confusing. One in five (21%) often find commercials on television confusing while 55% say they find commercials confusing not very often. Just 14% say they never find commercials on television confusing and 11% do not watch commercials on TV.

  Just like the movie ‘A Day without a Mexican’ that famously presented the impact the Mexicans have on the economy of California, now imagine based on the wishes of some executives in our industry that would like to see Spanish-Language media die a miserable death.

Acting on the changing lifestyles that dictate how today’s modern Latinos consume media, and in a bold departure from traditional advertising, Mazda North America is breaking new ground in the U.S. Hispanic Market by pairing with Diamante Productions, a company that has featured the new Mazda2 in a music video by the internationally acclaimed urban duo, Angel & Khriz, for the car’s national debut in dealers across the country now.

Farmers Insurance will launch its latest national Hispanic TV advertising campaign this coming Monday, August 16, produced by it’s Hispanic Agency of Record, Accentmarketing.

Tecate Light announced the return of its award-winning ad campaign “Papás”, anchored on the brand’s tagline “Por los que quieren más” or “For those who want more.” Three Spanish-language spots are now airing on Univision, Telemundo, Azteca America and Estrella TV in markets where the beer is available, including Ariz., Calif., and Texas.

Leo Burnett won Gold Lions for Radio, Media and Outdoor at Cannes Lions 2010 Festival. The agency network offices earned seven more Lions, including three more Gold Lions in the Radio Category.

Create or Else, a new global YouTube Channel founded and curated by Ogilvy & Mather to celebrate what inspires creative ideas, was announced today at a press conference at the Cannes Lions International Advertising Festival.

   Mexican art directors, account managers and staff who work at the multicultural advertising agency, Adrenalina, New York, will march in support of immigrants and workers rights and to voice opposition to Arizona’s new immigration law at a rally and march today at Union Square, 14th Street and Broadway.

Adrenalina personnel, including the ad agency’s creative, account management and strategic teams who have visas to work in the U.S., are legal residents and who are U.S.-born Hispanics, will wear white T-shirts conceived and designed by their colleagues bearing the phrase “I Look Illegal.”