Dieste, Harmel & Partners developed five of the top 10 ads ranked as most effective in engaging Spanish-language TV audiences, according to the first Hispanic ad evaluation research developed by IAG Research.
Creative
BK launches Diversity-Focused ‘Real People, Real Success’ marketing campaign.
Burger King Corp. announced it has launched a marketing campaign highlighting its diversity and inclusion initiatives nationwide. The “Real People, Real Success” campaign shines the spotlight on BKC’s diverse employees, suppliers and franchisees.
El Ojo de Iberoamérica awarded the Bests of the region.
A new edition of El ojo de Iberoamérica is already over, and its tenth anniversary was celebrated all around the region. Del Campo Nazca S&S was recognized again as the Best Agency of Iberoamérica. Hernán Ponce, from VOP was chosen as Best Creative Director; Unilever Argentina, as Best Advertiser; Landia was awarded for the Best Production Company; Armando Bo from Rebolución, as Best Advertising Film Director, and BBDO received the award for Best Media Network.
AT&T rolls out Latin Superstar vignettes for Holiday Season.
AT&T Inc. announced the introduction of three Spanish TV advertisements featuring famous Latino celebrities. Mexican actress Angelica Vale, Grammy winner Gloria Estefan and entertainment reporters Raul de Molina and Lili Estefan — from the show “El Gordo y la Flaca” — lend their talents to the humorous and musical vignettes.
Winners From Ad Age’s Hispanic Creative Advertising Awards.
The Best Work in the Latino Market, and Who Did It – By Laurel Wentz / Advertising Age.
Suzuki Auto launches animation contest to Celebrate ‘La Vida Suzuki’.
Suzuki Auto has teamed with the New York International Latino Film Festival (NYILFF) and Cinedulce.com to announce the official call for entries for its first nationwide animation contest, Animate! — La vida Suzuki, which will run from October 15, 2007 through February 29, 2008 and conclude with the winning animation being featured at the 2008 NYILFF in July.
d. expósito & Partners Campaign is TANGUSTOSO.
Edgy new campaign gives unique flavor to national effort for New York, the multicultural language that is being created in today’s America adds a new word: TANGUSTOSO.
WHO IS YOUR CLIENT?
One of the first things I learned about advertising is to know who you are talking to.
It seems that most creatives have forgotten that.
It looks like they are doing commercials to impress their peers to win awards to be different. Hispanic agencies are forgetting that there is a real consumer that buys the product.
By Nick Mendoza – Mendoza Gomez & Associates
