Creative

Lopez Negrete Communication has wrapped production for client SONIC’s new Hispanic campaign entitled “SONIC Zone.” The three :30 spots demonstrate how SONIC customers experience a truly customized, relaxing, private and personalized eating experience when compared to competing quick service restaurants.

According to The Boston Globe , more than 1,200 US radio stations run by Clear Channel Communications Inc., including four in Boston, have been selling super-short ads the company calls “blinks” and “adlets” that are tucked between music or disc jockey’s chatter. Blinks, in about two seconds, may spit out three or four words like “Sweet tea at McDonald’s.”

El Festival Internacional El Ojo de Iberoamérica abrió la inscripción para participar en los premios: El Ojo al Desempeño del Año, El Ojo Classic (Cine/TV, Gráfica, Radio y Vía Pública), El Ojo Interactivo, El Ojo Innovador, El Ojo Directo, El Ojo Promo, El Ojo Contenido, El Tercer Ojo y El Ojo Local (El Ojo al Desempeño del Año por País/Zona y Premio a las Mejores Piezas de Cine/TV, Gráfica y Radio a nivel local).

Farmers Insurance Group announced that actor and community activist, Edward James Olmos will be featured in two action-packed television commercials that will air nationally beginning this month through Accentmarketing.

Sprint Nextel will debut its first TV commercial with celebrated driver Juan Pablo Montoya on June 18. As the premier sponsor of the NASCAR NEXTEL Cup Series, Sprint Nextel brings the sport of NASCAR closer to Hispanic consumers and uses the sport’s intensity to demonstrate the speed of Nextel’s products.

McDonald’s introduced a new national advertising campaign featuring Ofelia Melendrez, Vice President of the Greater Southwest Region who began her McDonald’s career as an intern, which spotlights real life employees and celebrates career opportunities at McDonald’s.

Corona Extra’s new Spanish-language campaign will highlight the best of Mexico via television, radio and outdoor creative scheduled to debut this week.
The “Lo Mejor de Mexico Esta Aqui” (The Best of Mexico is Here) creative marks the first work for the brand produced by Casanova Pendrill, new Hispanic agency of record for Crown
Imports, Corona’s exclusive U.S. importer.

After years of spotlighting its expert associates and the in-store experience, The Home Depot is turning around its advertising lens to focus on consumers and their amazing home improvement stories. Focusing on the unique Latino experience, the home improvement retailer unveiled its Hispanic customer-centric branding campaign on March 26, with the ad “My Favorite Corner”.

Humor can be an effective way to reach young acculturated Hispanics, but using stereotypes can backfire, suggest the results of new market research conducted by New American Dimensions.