Macy’s announced the continuation of its star-studded advertising campaign that highlights the retailer’s talented and well-known family of fashion and home designers. This season, two new spots feature both returning favorites and fresh faces to the cast and will aim to reach broader audiences with a Spanish-language version.
Creative
At H&R Block ‘Estamos Contigo’.
H&R Block is looking for clients who speak Spanish—and Chicago-based advertising agency Lápiz is helping to bring them onboard through a new ad campaign that reinforces the tax company’s position as the expert and advocate for the Hispanic taxpayers.
Bono to Alma DDB.
Eduardo Bono was appointed as Creative Director for the McDonald’s account.
Reslen judges FIAP.
Alma DDB’s Creative Director Christian Reslen was chosen to be a judge at the 2008 FIAP festival representing the US Hispanic market.
Primera lista de los finalistas de Cuspide 2008.
La Asociacion de Agencia Publicitarias de Puerto Rico nos han enviado la primera lista de los finalistas de Cuspide 2008 hasta el momento en las categorias de Radio, Campaña de Radio, Cyber Media, y Television.
El proceso de jurado sigue hoy con las finalistas de campana de Television y Grafica que vendran pronto.
Allstate debuts Hispanic advertising by Lápiz.
This month Allstate will introduce the first in a series of national television and radio ads targeted to Latino consumers from its new Hispanic agency of record, Lápiz.
Whoo hoo! WaMu unveils new ad campaign celebrating and inspired by their Customers.
WaMu announced a new marketing and advertising campaign that taps into customers’ emotional reactions to capture the essence of what it feels like to bank at WaMu.
The Bravo Group of Agencies for Ragú and Oreo Ranked #1 and #2 by IAG Research.
Two ads created by The Bravo Group of Agencies, including flagship brand Bravo and its multicultural agency – MosaicaMD – have been ranked as the number one and two most-recalled Spanish-language TV ads, according to IAG Research.
5 of 10 Most Memorable Ads in Spanish TV produced by Dieste.
Dieste, Harmel & Partners developed five of the top 10 ads ranked as most effective in engaging Spanish-language TV audiences, according to the first Hispanic ad evaluation research developed by IAG Research.
BK launches Diversity-Focused ‘Real People, Real Success’ marketing campaign.
Burger King Corp. announced it has launched a marketing campaign highlighting its diversity and inclusion initiatives nationwide. The “Real People, Real Success” campaign shines the spotlight on BKC’s diverse employees, suppliers and franchisees.
El Ojo de Iberoamérica awarded the Bests of the region.
A new edition of El ojo de Iberoamérica is already over, and its tenth anniversary was celebrated all around the region. Del Campo Nazca S&S was recognized again as the Best Agency of Iberoamérica. Hernán Ponce, from VOP was chosen as Best Creative Director; Unilever Argentina, as Best Advertiser; Landia was awarded for the Best Production Company; Armando Bo from Rebolución, as Best Advertising Film Director, and BBDO received the award for Best Media Network.
