There is a lot of good and a little bit of bad news for online video advertisers, according to a recent Burst Media survey of more than 2,600 online visitors.
Creative
AHAA University to offer Creative Works in 2007.
Two Workshops that will change the way you think!
No matter how much the Hispanic advertising industry changes, there is one thing that will always stay the same: the best agencies are the ones with the best ideas. As a benefit to AHAA members, we invite you learn how improve and sell your ideas in two proven workshops conducted by Vivek Kutchinobla of Allsorts.
New ‘Army Strong’ ads break.
The U.S. Army launched its new Army Strong advertising campaign on network television nationwide. The three television ads powerfully communicate the character of the U.S. Army Soldier and the unique and transformative power of the U.S. Army.
The Fine Art of E-Mail Creative.
Small tweaks can make a big difference.
Competition for space in your inbox is fierce, but a new study from Silverpop, an e-mail marketing service company, may provide some helpful tips for increasing your click-through rates.
del Rivero Messianu DDB goes behind the scenes.
del Rivero Messianu DDB, was chosen to build the brand image for Movietraxx, a new Latin American cable channel, that focuses on what is behind movie making through behind the scenes interviews and making of’s.
Willy Chirino spokesperson for Humana.
Michelsen Advertising, Inc. and Eventus joined forces to launch GRAMMY Award winner Willy Chirino as the new spokesperson for Humana’s Florida Hispanic market. Chirino will appear in a series of print, radio and television and outdoor ads promoting Humana’s Medicare Advantage plans beginning in late October.
Foster Farms launches campaign to the Tune of Los Tucanes de Tijuana.
Foster Farms announced the return of the company’s popular Foster Imposters in a new advertising campaign developed specifically for the Latino community.
8th Ad Age Hispanic Creative awards.
Grupo Gallegos won Best of Show at Advertising Age’s 8th annual Hispanic Creative Advertising Awards show last night in Miami for an Energizer TV commercial called “Beard.” The most-awarded campaign of the night was “No Seas Normal” (“Don’t Be Normal”) by La Comunidad, which picked up the only Gold award for the Multimedia category as well as Gold and Silver awards for Radio and TV.
The biggest winner was Conill. The agency won prizes for four different clients: Procter & Gamble Co. for Tide in both the Magazine and TV categories; Toyota Motor Sales USA for 4Runner and Tundra TV spots, T-Mobile in TV and Radio; and two spots for Latinbeat Film Festival.
Sonria, Usted Esta en Camry-Ality!
Toyota Motor Sales (TMS), U.S.A., Inc., announced a new Hispanic advertising campaign debuting July 31 for the 2007 Toyota Camry that is part “Candid Camera” and part reality TV.
Verizon new marketing campaigns aimed at U.S. Hispanic Consumers.
Verizon announced two new marketing campaigns aimed at Hispanic phone customers to generate awareness of the company’s new unlimited calling plan and its DSL high-speed Internet access service. Both campaigns were created by La Agencia de Orcí & Asociados.
Creative ad awards honor Hispanic print media campaigns.
The National Association of Hispanic Press (NAHP) will be holding a contest for creativity in Hispanic print media. The winners of the contest will be eligible to receive prizes in a variety of categories as well as participate at the Awards Reception Banquet at the Allegro Hotel in Chicago on August 25.
