Creative

Prudential Financial, Inc. has introduced two thought-provoking multi-cultural ads. Referred to as “This Much” and “Happy Birthday,” the television commercials capture family activities that take place in households across America and show how life has little ways of reminding families of the importance of having life insurance protection.

Novamex introduced its new Hispanic advertising with a strong focus on strategy and sales for its four brands: Jarritos, Sangria Señorial, Sidral Mundet, and Mineragua. Long-time agency of record Los Angeles-based integrated marketing communication agency Acento managed the creative component and handled media duties for the new campaign.

Verizon Wireless is reaching out to the New York Metro area’s growing Hispanic population this month with a new Spanish-language advertising campaign featuring man-on-the street testimonials from local Latino customers describing why they chose the company’s trustworthy network.

GlobalHue has launched an innovative television spot that was originally developed to target new compact car intenders in the Hispanic consumer market. However, the spot, “Lightweight, A Lot Of Character,” is so powerful in its appeal that Dodge executives have translated it into English to be aired in general market programming. The spot will also air in Mexico, Canada, the Caribbean and Europe.

Coors Brewing Company revealed the newest advertising creative for Coors Light, Coors Banquet, Keystone Light and Molson Canadian at the annual Coors distributor convention in Houston.

Telemundo announced it has extended the deadline to apply for the second installment of its successful writer’s workshop “Taller Telemundo: Escritores.” Originally conceived by Telemundo President, Don Browne, this year’s “Taller Telemundo: Escritores,” will offer a curriculum that specifically prepares and retains Hispanic writers interested in writing fiction (drama and comedy) for television and Telemundo’s growing digital media platform. The application process has been extended until April 23, 2006.

Volkswagen rolled out a new creative idea for GTI 2006 model targeting bilingual Hispanics by launching an out-of-home effort in major Hispanics markets. The billboards used the phrase “Turbo-Conjones” in targeting the younger bilingual Hispanic consumers.

A risky, but attention getting bold creative tag line “Turbo-Conjones”.

El Pollo Loco, Inc. unveiled the first of four new Spanish language television commercials from its Hispanic advertising agency-of-record, Los Angeles-based cruz/kravetz:IDEAS.