Digital

Demographic targeting (using consumers’ age and gender to make media decisions) continues to be used widely, but advertisers are raising questions about its effectiveness.

It’s time for all marketers to catch up to the new generation of tracking. Leading edge marketers have adopted the new tracking tools that take advantage of the opportunities created by digital and mobile technologies. It’s time for all marketers to get on board with the transformation.  By Mark Chamberlain – Sector Managing Director, Transformation Brands / Kantar Millward Brown

IAB (Interactive Advertising Bureau) released “The Internet of Things,” a study which shows that nearly two-thirds (62%) of American consumers own at least one Internet of Things connected device (connected car, connected/smart TV, fitness tracker, home control system or appliance, internet-enabled voice command, smart glasses, smart watch, VR headset, or wearable)

The Univision Creator Network (UCN) announced a partnership with Golden Boy Promotions, Oscar de la Hoya’s national boxing promotional company, to develop digital native content for Golden Boy’s YouTube channel.

Attention Marketing grew out of the rise of social media and smartly suggests that rather than interrupting the consumer and using SEM, SEO, bannAttention Marketing grew out of the rise of social media and smartly suggests that rather than interrupting the consumer and using SEM, SEO, banner ads, mobile ads, etc., brands have an opportunity to utilize social media to capture consumer’s attention and channeling this attention to the brand’s products when the consumer has a genuine interest in buying.er ads, mobile ads, etc., brands have an opportunity to utilize social media to capture consumer’s attention and channeling this attention to the brand’s products when the consumer has a genuine interest in buying.

Radio-style services are amping up their streaming offerings to give users control over what they listen to; at the same time, streaming services are pushing to provide more programmed experiences for users, who don’t always want to create their own playlists.

A study released by Common Sense shows that parents spend more than nine hours (9:22) a day with screen media, the vast majority of that time being spent with personal media (7:43) and only slightly more than 90 minutes devoted to work media.

Some say talk is cheap, but data overages sure aren’t. Exceeding the limit on a smartphone data plan is a monthly headache for many Americans. However, that doesn’t stop consumers from using their phones round-the-clock to stream their favorite TV shows, download music and hail cars. Data has now become a huge, often costly, obstacle for consumers to overcome.

Rubicon Project revealed new findings from a major study conducted in partnership with The Female Quotient (TFQ) Strategy, proving the power of programmatic investment and the impact of data-enabled, digital media buying. The study finds that by doubling investments in programmatic, marketers may achieve as much as a 6% increase in sales and a 22% increase in marketing return on investment.

A survey of advertising and marketing executives indicates that, of a variety of emerging technologies, the internet of things (IoT) is seen as the most important.

The widespread and increasing use of data to help manage agency relationships is leading to more informed decision-making. This is delivering positive benefits to client/agency relationships as well as improving efficiencies at both clients and agencies. Furthermore, the increased use of data is improving transparency and accountability, both hot topics at the moment. Bottom line: Data is truly a “force for good” in client/agency relationships.  By Bill Duggan, Group EVP, ANA

Many kids become internet users before they learn how to walk. But even as the age at which kids get a smartphone creeps downward, most lack one of their own, as explored in a new eMarketer report, “US Kids and Digital: Gauging How Digital These Digital Natives Really Are”.

As the high-tech and automotive worlds merge—with four disruptive technology trends driving change—a complex ecosystem is creating new rules for success.

In today’s digital world, parents overwhelmingly agree it is important to nurture good character in their children, including traits like honesty and compassion.

As brands and agencies continue to shift dollars to programmatic campaigns — two-thirds of display media is now purchased programmatically, according to eMarketer — marketers are starting to take notice that they may be doing so at the expense of creating emotional connections with consumers.

Personalization drives growth. But to scale it, companies need to do four things.  By Brian Gregg, Hussein Kalaoui, Joel Maynes, and Gustavo Schuler

E-commerce retailers stand to benefit from shoppers’ continued affinity for online shopping, according to Nielsen’s 2016 holiday trend report.

US brand marketers gauge how well, or otherwise, their digital video ads perform in a variety of different ways. Today, most measure digital video ad performance by looking at site traffic, June 2016 research indicates, but in the next year or two, more respondents want to be able to measure via cost per acquisition.

Nearly one in five internet users around the world block ads, according to September 2016 research. That doesn’t necessarily mean they are averse to brand messaging, however.

comScore, Inc. and MediaMath released results from a new study, The State of Programmatic Buying in Latin America, which analyzed the challenges and opportunities for advertisers, agencies, publishers and technology companies to consider in order for programmatic to reach its full potential.