Digital

Univision Digital announced that Hilda García has been appointed to the newly created position of vice president, Digital Local Media

New forms of social platforms present a new set of challenges for brands – and they can’t afford to duck them

There’s nothing new about the phrase “the right time, the right consumer, the right place”. Digital has made it more current and more possible – but also more challenging.

As the senior vice president of global strategy at cross-device services firm Tapad, Nick Jordan oversees product decisions and works with advertisers and publishers on broader initiatives. Jordan spoke with eMarketer’s Lauren Fisher about cross-device targeting moving onto newer arenas like television and the internet of things (IoT).

Argentina, Brazil, Chile, Colombia, Mexico and Peru are the six largest economies in Latin America. They are also the most significant digital video markets in the region.

U.S. Millennials prioritize social over other forms of media, with 71% using social media daily, or watching online video (76%). This age group is also the most likely to adopt new buying methods such as mobile payments with 9% of U.S. millennials using mobile payment applications daily. They also continue to consume media in traditional ways (e.g. TV, radio) but with much lower frequency than older generations.

Retail marketers use a variety of digital programs to meet their objectives, but that mix shifts regularly.

Take a moment to consider the differences between the TV ad experience and the online ad experience. Watching TV is associated with sitting down and kicking back. Viewers may have a phone or a beer in their hand. It’s a passive experience and the ads are par for the course. In real-time viewing situations, commercial interruptions are beyond the audience’s control.

As more of our content moved into the cloud and off of individual devices, each screen simply became a portal onto a unified set of personal content. TV, radio, music, news, etc. were not tethered to specific types of technology, places or circumstances.

Fraudulent impressions, infringed content, and malvertising cost the U.S. digital marketing, advertising, and media industry $8.2 billion annually.

The app was launched in an effort to address the underserved needs of the Latino “Millennial” smartphone user.

Univision Digital announced the launch of “Udisea,” a new digital video platform targeted to multicultural, Spanish-speaking millennials.

The report shows that younger adults, ages 18-34, are more likely to favor smartphones for retail activities than any other age group. While overall, consumers are more likely to purchase using a tablet (35%) than a smartphone (28%), this younger generation is more inclined to make purchases using their smartphones (43% vs. 35% on a tablet). In comparison, those 35-54 are more apt to use a tablet for their shopping needs and are more apt to make purchases on those devices (41% vs. 35% general population).

For years the balance of workload versus scope of work has plagued digital agency teams. The strain is compounded as agencies invest in new skills to support client business in a marketplace where publishers’ inventory and technology are restructuring for self-service.

The Digital Advertising Alliance (DAA) released initial guidance to help companies apply the DAA’s Self-Regulatory Principles in the rapidly growing cross-device environment.

This report explains why scoring high with omnichannel consumers requires finding a way to have conversations with real people—and how you can take steps toward acing digital marketing.

Yahoo! Inc. released results of a new online survey that shows a clear racial divide over how Americans feel about the effect of the Internet and social media on politics. While voters overwhelmingly feel that social media and the internet spread misinformation (83%), the findings show that minority voters are especially likely to feel technology has made the American political debate more representative.

The Atlantic and Univision Digital are building a Spanish-language version of The Atlantic’s award-winning digital publication, CityLab.com.

The Digital Advertising Alliance (DAA) today unveiled new guidelines for the implementation of the DAA’s AdChoices icon and ad marker in video ads, “DAA Ad Marker Implementation Guidelines for Video Ads.

There has always been a question mark around programmatic, and it ties in with another industrywide question.