Digital

García named VP Digital Local Media at Univision

Univision Digital announced that Hilda García has been appointed to the newly created position of vice president, Digital Local Media

Our newly complicated social lives [INSIGHT]

New forms of social platforms present a new set of challenges for brands – and they can’t afford to duck them

Video Advertising: Getting it Right

There’s nothing new about the phrase “the right time, the right consumer, the right place”. Digital has made it more current and more possible – but also more challenging.

Moving Cross-Device Capabilities into TV and IoT in 2016

As the senior vice president of global strategy at cross-device services firm Tapad, Nick Jordan oversees product decisions and works with advertisers and publishers on broader initiatives. Jordan spoke with eMarketer’s Lauren Fisher about cross-device targeting moving onto newer arenas like television and the internet of things (IoT).

In Latin America, Top Six Economies Drive Digital Video Consumption

Argentina, Brazil, Chile, Colombia, Mexico and Peru are the six largest economies in Latin America. They are also the most significant digital video markets in the region.

Millennials Spend Nearly One Day Every Week on Their Phones

U.S. Millennials prioritize social over other forms of media, with 71% using social media daily, or watching online video (76%). This age group is also the most likely to adopt new buying methods such as mobile payments with 9% of U.S. millennials using mobile payment applications daily. They also continue to consume media in traditional ways (e.g. TV, radio) but with much lower frequency than older generations.

How Referrals and Other Top Channels – Drive Retail Revenue [REPORT]

Retail marketers use a variety of digital programs to meet their objectives, but that mix shifts regularly.

4 Ways To Make Pre-Roll Ads Engaging

Take a moment to consider the differences between the TV ad experience and the online ad experience. Watching TV is associated with sitting down and kicking back. Viewers may have a phone or a beer in their hand. It’s a passive experience and the ads are par for the course. In real-time viewing situations, commercial interruptions are beyond the audience’s control.

Going Seamless: In Search Of The Unified Media Field

As more of our content moved into the cloud and off of individual devices, each screen simply became a portal onto a unified set of personal content. TV, radio, music, news, etc. were not tethered to specific types of technology, places or circumstances.

Digital Ad Industry Will Gain $8.2 Billion By Eliminating Fraud And Flaws In Internet Supply Chain [REPORT]

Fraudulent impressions, infringed content, and malvertising cost the U.S. digital marketing, advertising, and media industry $8.2 billion annually.

SBS launches LaMusica Mobile APP

The app was launched in an effort to address the underserved needs of the Latino “Millennial” smartphone user.

Univision Digital launches ‘Udisea’

Univision Digital announced the launch of “Udisea,” a new digital video platform targeted to multicultural, Spanish-speaking millennials.

Critical Differences In Digital Shopping Habits Between Age Groups [REPORT]

The report shows that younger adults, ages 18-34, are more likely to favor smartphones for retail activities than any other age group. While overall, consumers are more likely to purchase using a tablet (35%) than a smartphone (28%), this younger generation is more inclined to make purchases using their smartphones (43% vs. 35% on a tablet). In comparison, those 35-54 are more apt to use a tablet for their shopping needs and are more apt to make purchases on those devices (41% vs. 35% general population).

Can Programmatic Solutions Help Solve Agencies’ Bandwidth Problem?

For years the balance of workload versus scope of work has plagued digital agency teams. The strain is compounded as agencies invest in new skills to support client business in a marketplace where publishers’ inventory and technology are restructuring for self-service.

Application of DAA Principles to Cross-Device Environment [REPORT]

The Digital Advertising Alliance (DAA) released initial guidance to help companies apply the DAA’s Self-Regulatory Principles in the rapidly growing cross-device environment.

Retail Advertising Report Card Making the Grade in an Omnichannel World [REPORT]

This report explains why scoring high with omnichannel consumers requires finding a way to have conversations with real people—and how you can take steps toward acing digital marketing.

Impact of Technology on Politics in the United States

Yahoo! Inc. released results of a new online survey that shows a clear racial divide over how Americans feel about the effect of the Internet and social media on politics. While voters overwhelmingly feel that social media and the internet spread misinformation (83%), the findings show that minority voters are especially likely to feel technology has made the American political debate more representative.

Univision Digital & The Atlantic partner on CityLab Latino

The Atlantic and Univision Digital are building a Spanish-language version of The Atlantic’s award-winning digital publication, CityLab.com.

Digital Advertising Alliance unveils New DAA AdChoices Icon Implementation Guidelines for Video Ads [GUIDES]

The Digital Advertising Alliance (DAA) today unveiled new guidelines for the implementation of the DAA’s AdChoices icon and ad marker in video ads, “DAA Ad Marker Implementation Guidelines for Video Ads.

Is Programmatic Being Used By Big Agencies To Bash The Independents?

There has always been a question mark around programmatic, and it ties in with another industrywide question.

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