After nearly a decade of steady economic growth, Colombia finds itself with an increasingly digital populace—and an ad industry that is only just beginning to catch up to it.
Digital
Digital Ad Spend in Colombia Rises
Teen Marketing: Blink And They’re Gone
Known for their plugged-in nature, teens seem to be natural born multitaskers with the ability to text, talk, work, and walk simultaneously without crashing head first into a street pole.
The digital future of consumer-packaged-goods companies
After lagging behind other sectors with rocketing online sales, consumer-packaged-goods players are at an e-commerce tipping point. Here’s how they can succeed.
Digital Ad Spend in Mexico to Reach $1.20 Billion
Despite an internet penetration rate that lags behind nearly all its neighbors, Mexico still remains a major digital market due to the sheer size of its population.
Using Content Marketing to connect with Latina Moms
With all the buzz surrounding Millennials, marketers should keep their eye on Latina moms. This influential demographic controls the majority of Hispanic purchasing power, is growing in numbers, and is looking for content that is tailored to them. By Lee Vann / Captura Group
Digital Ad Revenues Surge 19%, Climbing to $27.5 Billion in First Half Of 2015 [REPORT]
Internet ad revenues in the United States reached a landmark high of $27.5 billion in the first half of 2015, according to the IAB Internet Advertising Revenue
Video Viewing On Digital now matches Time Spent Watching TV, but Low Digital Ad Receptivity brings Targeting and Creative Challenges [REPORT]
Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms, yet remain less receptive to digital ads, found AdReaction: Video Creative in a Digital World (AdReaction Video), a new report from Millward Brown that examines video use and creative response across screens and the impact for marketers.
Emojis Help Consumers Communicate
Most US internet users have adopted emojis, at least enough to use them once in a while. According to August research, they help consumers communicate more easily and effectively—a potentially powerful insight for brands.
NBCUniversal Telemundo Enterprises’ Digital and Emerging Business launches of Co-Lab
NBCUniversal Telemundo Enterprises’ Digital and Emerging Business division announced the launch of Co-Lab, a new social native strategic unit focused on engaging millennial audiences through social content and native video experiences.
Students, Computers and Learning – Making the Connection [REPORT]
Are there computers in the classroom? Does it matter? Students, Computers and Learning: Making the Connection examines how students’ access to and use of information and communication technology (ICT) devices has evolved in recent years, and explores how education systems and schools are integrating ICT into students’ learning experiences.
Nearly 8 in 10 Advertisers now use Advanced TV [REPORT]
The majority of advertisers (78%) have already leveraged some form of advanced TV in their marketing efforts, according to “Advanced TV: Ad Buyer Perceptions,” a survey of 255 brand and agency decision-makers published by the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence.
Growth of Time Spent on Mobile Devices Slows
Not surprisingly, Americans are spending an increasing share of their time on their mobile devices. But according to the latest eMarketer forecast, the channel’s growth rate is slowing considerably.
What Is the Visual Web?
The visual web is many things to many people—and marketers. According to September 2015 polling, most US brand marketers can’t put just one definition to the term: It includes design, advertising and even anthropological phenomena. What is clear is that it’s important.
Univision Deportes launches online NBA hub
Univision Deportes in partnership with the NBA announced the launch of the official Spanish-language NBA digital destination – NBA.com/enebea.
Teens, Technology and Romantic Relationships [REPORT]
Adolescence is a time of incredibly physical, social and emotional growth, and peer relationships – especially romantic ones – are a major social focus for many youth. Understanding the role social and digital media play in these romantic relationships is critical, given how deeply enmeshed these technology tools are in lives of American youth and how rapidly these platforms and devices change.
Global Programmatic Ad Spend to Reach $37B by 2019 [REPORT]
Programmatic technologies are reshaping the way digital media inventory is bought and sold. They are now being used on a large scale in the US and in other advanced digital media markets. While other markets are lagging behind the adoption curve, the programmatic phenomenon is global and irreversible.
Agencies Look to Dynamic Creative to Boost Engagement [INSIGHT]
According to July 2015 polling, nearly two-thirds of US ad agency executives are optimizing or customizing ad creative dynamically based on data. In return, they are hoping primarily for engagement—and clicks.
Digital Video World [REPORT]
The Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence released “The IAB State of the Digital Video World,” a report that affirms the vital role that both mobile and programmatic play in digital video advertising around the world.
Meeting Liquid Expectations: Marketing’s Varied And Growing Role In The Digital Path To Purchase [INSIGHT]
CPG companies are improving their understanding – and adoption – of digital disruption.
“Noticias Telemundo” app
NBCUniversal Telemundo Enterprises’ Digital & Emerging Business announced a partnership with Telemundo News to develop the upcoming “Noticias Telemundo” app