Digital

Doble named Director of Digital Media & Branding at Schwartz Media Strategies

Miami based Schwartz Media Strategies has named Katherine Doble as Director of Digital Media and Branding. 

IAB MIXX Awards 2015 Winners Announced

The Interactive Advertising Bureau (IAB) has revealed the recipients of the eleventh annual IAB MIXX Awards at a dinner reception and celebration attended by leaders of the digital marketing and media world.

Selfie Portrait: Instagram and Family Brands

Ad campaigns on Instagram can generate significant lift in ad recall and direct response engagement. With 80 million photos posted a day, the popular app attracts many audiences. One key audience on the platform is Millennials, which includes many subgroups such as young, maturing, multicultural affinities, parents, and others.

NBCUniversal Telemundo Enterprises tapped for distribution, monetization and social Activation of Más Mejor

In collaboration with NBCUniversal Telemundo Enterprises, the partnership will utilize their digital and social audiences to distribute the content and create exclusive sponsorship opportunities.

Ad Blocking Is Destroying The Internet — And That Might Be Just What It Needs

You know how you can get all this amazing free stuff on the Internet? You can read anything you want, learn anything you want, watch anything you want? Well, that’s the secret: It isn’t actually free.

The Death Of The News Brand [INSIGHT]

If trend lines are to be drawn into the future from recent events, the death of the news brand is coming. The clock started not with the rise of the Internet, or the writing of ad-blocking code, but with the philosophy and construction of Web 2.0.

2015 U.S. Mobile App [Report]

The report provides detailed data and in-depth insights on the medium that now drives the majority of digital behavior in the U.S.

The New (Micro) Leisure: Redefining Downtime In a Connected World

How has the way we work and, more importantly, the way we play changed?

Updated ‘Digital Video In-Stream Ad Format Guidelines & Best Practices’

The IAB Technology Laboratory has introduced a revision to the “IAB Digital Video In-Stream Ad Format Guidelines and Best Practices” for public comment, an upgrade that will allow digital video in-stream ads to render beautifully across high-definition screens of all sizes.

TV, Radio Commercials Trigger Digital Research

Market Track found that more than half of US internet users watch commercials on TV, as opposed to fast-forwarding through them, channel-surfing or simply leaving the room when they came on. And when commercials do spur viewers to act, digital research is far and away the most common response. Another 17% research items in-store.

Cross-Channel Engagement: The Next Big Thing In CPG

As consumers have transitioned from television and newspaper to connected devices, so also have the big consumer products goods brands that will spend an estimated $5 billion on digital advertising this year.

Central American Internet Users engage with many Social Networks

comScore, Inc. announced the release of the Study Central America 2015 highlighting the current state of digital trends, including social media and mobile usage

Super Size Me: Large Screen Mobile sees Growth [REPORT]

It’s no secret that in some tech circles the smaller the screen, the cooler the consumer seems to be. With over 36% of wearable tech users between the ages of 25-34 years old, these oft-diminutive tech accessories that can fit snug on a wrist and monitor everything from health to home invasions certainly have found a place in the literal hearts and minds of its bearers.

A Window Into The Future Of The Web

The Web is changing. It’s becoming a thinner, personalized, pervasive, ambient, assistive layer that weaves into our life. So what new opportunities does this create?

Where Can You Find the Internet of Things?

The internet of things (IoT) is all around us—or at least, it will be soon. For now, many industries are focused on internal applications like inventory tracking. The travel and hospitality industries are, along with a few others, leading the way on consumer-facing IoT usage.

Widespread Ambivalence Toward Life At Hyperspeed [REPORT]

While people are more connected than ever, they are grappling with the fear of being left behind and missing out, according to new research by global marketing and communications firm Havas Worldwide.

Six building blocks for creating a high-performing digital enterprise [INSIGHT]

Digitization affects almost everything in today’s organizations, which makes capturing its benefits uniquely complex. Here are the most important aspects that winning companies consider.  By Driek Desmet, Ewan Duncan, Jay Scanlan, and Marc Singer

Mobile & Desktop Ads have Greater Influence on U.S. Consumers Planning Home Improvements [REPORT]

The Interactive Advertising Bureau (IAB) released “IAB Digital Influence on Home Improvement Plans,” a custom analysis of Prosper Insights data, showing that U.S. consumers planning home renovations are nearly twice as likely as the general population to be influenced by mobile and desktop ads, with 22 percent saying these ads guide their purchases, compared to 12 percent of the general population.

The road to digital success in pharma [INSIGHT]

Pharmaceutical companies are running hard to keep pace with changes brought about by digital technology. Mobile communications, the cloud, advanced analytics, and the Internet of Things are among the innovations that are starting to transform the healthcare industry in the ways they have already transformed the media, retail, and banking industries.  by David Champagne, Amy Hung, and Olivier Leclerc

At Adobe, the ‘App Is the Ad

As senior vice president and CMO of Adobe, Ann Lewnes leads the company’s corporate brand, corporate communications and integrated marketing efforts worldwide. Lewnes spoke with eMarketer’s Tobi Elkin about Adobe’s philosophy on mobile marketing and experiments with live-streaming video app Periscope.

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