Digital

How has the way we work and, more importantly, the way we play changed?

The IAB Technology Laboratory has introduced a revision to the “IAB Digital Video In-Stream Ad Format Guidelines and Best Practices” for public comment, an upgrade that will allow digital video in-stream ads to render beautifully across high-definition screens of all sizes.

Market Track found that more than half of US internet users watch commercials on TV, as opposed to fast-forwarding through them, channel-surfing or simply leaving the room when they came on. And when commercials do spur viewers to act, digital research is far and away the most common response. Another 17% research items in-store.

As consumers have transitioned from television and newspaper to connected devices, so also have the big consumer products goods brands that will spend an estimated $5 billion on digital advertising this year.

comScore, Inc. announced the release of the Study Central America 2015 highlighting the current state of digital trends, including social media and mobile usage

It’s no secret that in some tech circles the smaller the screen, the cooler the consumer seems to be. With over 36% of wearable tech users between the ages of 25-34 years old, these oft-diminutive tech accessories that can fit snug on a wrist and monitor everything from health to home invasions certainly have found a place in the literal hearts and minds of its bearers.

The Web is changing. It’s becoming a thinner, personalized, pervasive, ambient, assistive layer that weaves into our life. So what new opportunities does this create?

The internet of things (IoT) is all around us—or at least, it will be soon. For now, many industries are focused on internal applications like inventory tracking. The travel and hospitality industries are, along with a few others, leading the way on consumer-facing IoT usage.

While people are more connected than ever, they are grappling with the fear of being left behind and missing out, according to new research by global marketing and communications firm Havas Worldwide.

Digitization affects almost everything in today’s organizations, which makes capturing its benefits uniquely complex. Here are the most important aspects that winning companies consider.  By Driek Desmet, Ewan Duncan, Jay Scanlan, and Marc Singer

The Interactive Advertising Bureau (IAB) released “IAB Digital Influence on Home Improvement Plans,” a custom analysis of Prosper Insights data, showing that U.S. consumers planning home renovations are nearly twice as likely as the general population to be influenced by mobile and desktop ads, with 22 percent saying these ads guide their purchases, compared to 12 percent of the general population.

Pharmaceutical companies are running hard to keep pace with changes brought about by digital technology. Mobile communications, the cloud, advanced analytics, and the Internet of Things are among the innovations that are starting to transform the healthcare industry in the ways they have already transformed the media, retail, and banking industries.  by David Champagne, Amy Hung, and Olivier Leclerc

As senior vice president and CMO of Adobe, Ann Lewnes leads the company’s corporate brand, corporate communications and integrated marketing efforts worldwide. Lewnes spoke with eMarketer’s Tobi Elkin about Adobe’s philosophy on mobile marketing and experiments with live-streaming video app Periscope.

US consumers probably won’t be replacing their leather wallets or designer purses with mobile phones or smart watches any time soon, but that doesn’t mean brands—especially retail brands—can afford to ignore the burgeoning marketing opportunity mobile wallets offer.

The Media Rating Council (MRC) announced that it has released Viewable Ad Impression Measurement Guidelines 2.0 to address specific issues identified since the original Guidelines were released on June 30, 2014.

We’ve heard a lot from the media about millennials being a generation of narcissistic, lazy and entitled people. But considering there are 75 million millennials in the U.S. alone, I believe it’s unfair to lump them together so readily.

According to the study, 62 percent of respondents go straight to search engines when researching gifts for the holiday season and more than three-quarters of respondents look online for holiday shopping deals and discounts. They stay closer to home with the majority of respondents staying within 10 miles of where they live.

This study from the Media Insight Project, a collaboration between the American Press Institute and the AP-NORC Center, highlights similarities and differences by race and ethnicity in the technology use and news habits of Millennials.

Easier said than done, right? It’s much easier for one person to commit to making behavioral changes and adopting a new technology to improve personal health. But getting an entire marketing organization to adopt a new technology or methodology and incorporate it into their day-to-day is much harder.

With 73% of Americans aged 12 and up reporting that they are active consumers of movies and TV shows for home viewing, it’s important to understand how consumers are watching home entertainment.