Digital

2015 Digital & Media Predictions [REPORT]

Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year – forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently in 2015.

Marketing in Latin America: Mobile, Video, Programmatic Create Opportunities

Maren Lau is the CMO at IMS Internet Media Services, a digital marketing and communications company that helps brands enter and grow in the Latin America digital market. She spoke with eMarketer’s Daiane Bobka about the biggest digital trends in the region.

To Create Engaging Content, Marketers Need Tech

Engagement is at the heart of content marketing. April 2015 research by Pulsepoint and Digiday found that brand engagement was the No. 1 marketing objective supported by content marketing, cited by 66.8% of UK and US agency and brand professionals.

Americans’ Internet Access: 2000-2015 [REPORT]

The Pew Research Center’s unit studying the internet and society began systematically measuring internet adoption among Americans in 2000.

Latam Digital Ventures launches

HiMedia Group, and Giuliano Stiglitz, Orange Advertising’s former CEO, joined forces to form Latam Digital Ventures, a holding company designed to create and buy digital media and advertising technology enterprises.

Deloitte Digital Democracy Survey [REPORT]

The study reveals that streaming content has overtaken live programming as the viewing method-of-choice, with 56 percent of consumers now streaming movies and 53 percent streaming television on a monthly basis, as compared to 45 percent of consumers preferring to watch television programs live. Moreover, younger viewers have moved to watching TV shows on mobile devices rather than on television. Among Trailing Millennials (age 14-25), nearly 60 percent of time spent watching movies occurs on computers, tablets and smartphones, making movie viewing habits decidedly age-dependent.

Unlocking the potential of the Internet of Things [INSIGHT]

The Internet of Things—sensors and actuators connected by networks to computing systems—has received enormous attention over the past five years.

The Internet of Things: Tracking the ‘Cross-Everywhere’ Consumer

Digital identity is increasingly unwieldy. An ever-growing collection of emails, usernames, passwords and profiles are hard for consumers to manage and challenging for marketers to make sense of.

Multicultural Viewers driving Consumption as Streaming Goes Mainstream

A new Horowitz Research study reveals 88% of urban TV content viewers has the ability to stream video content to a computer, mobile device, or directly to a TV.

Strategies for Reaching the ‘Liquid Audience’ in a Changing Digital Landscape [STUDY]

The Interactive Advertising Bureau (IAB) and YuMe released “Digital Advertising Audiences: The New ‘Liquid Consumer’ Paradigm,” a whitepaper that taps into top creative, brand, agency and publishing leadership for insights and guidance on navigating the new “liquid audiences” that discover content across a range of mediums, devices and platforms.

Silicon Valley/Silicon Alley & Madison Avenue share Strategies for Driving Collaboration Across the Technology and Advertising Industries [REPORT]

The Interactive Advertising Bureau (IAB) released “Madison Avenue Meets Silicon Valley and Silicon Alley: Building Collaboration Between Creativity and Technology,” a whitepaper that crystallizes insights and advice that emerged during high-level, West and East Coast IAB summits. They brought some of the biggest names in the technology, publishing, agency, venture capital and marketing communities together to discuss and debate how best to bridge the gap between creativity and technology in order to build better, more sustainable consumer advertising experiences.

Confidence In Video ROI grows By 43%

Reflecting agency confidence in video advertising ROI, 65% of agencies say they are more interested in streaming video sites like Hulu and YouTube than a year earlier, which is also a 12% increase from the prior quarter.

Internet of Things Driving New Era of “Living Services” [REPORT]

The report, titled “The Era of Living Services,” predicts a new era of highly sophisticated “living services” that can learn and tailor themselves in real-time to meet the changing needs of consumers, workers, patients and citizens.

Villafane named President of National Sales at Entravision

In his new role, Villafane will oversee all of Entravision’s national advertising efforts across Entravision Solutions, Entravision Audio Network, and the Company’s National Spot TV and Radio sales.

How CPG Advertisers Stack Up for Digital Video

Research indicates that consumer packaged goods (CPG) brands lead other industries when it comes to digital video ad impressions and views.

So Many Apps, So Much More Time for Entertainment

Over the span of just a few years, the concept of app usage has transformed from a novelty to an essential part of the mobile user experience. With millions of apps now available and more being rolled out every day, there is an app for everyone, regardless of age, race or interest.

Longer-Form Video is Capturing Attention on Mobile Screens Across the Globe [REPORT]

Contrary to popular opinion, mobile screens are regularly being tapped for streaming longer-form video, according to “Mobile Video Usage: A Global Perspective,” a new comprehensive survey of consumers from 24 countries around the world who watch smartphone video, published by the Interactive Advertising Bureau (IAB).

Deen named SVP Univision Digital

Univision Communications Inc. (UCI) has appointed Sameer Deen to the position of senior vice president, Univision Digital.

Empowered Consumers Changing the Future of Retail [REPORT]

UPS and comScore, Inc. released the fourth UPS Pulse of the Online Shopper U.S. study revealing changes in consumer shopping preferences and buying behavior.

Streaming services fuel consumers’ appetite [REPORT]

Streaming video services, now used by more than 42 percent of American households, are heavily changing media consumption habits across generations, according to the ninth edition of the Deloitte “Digital Democracy Survey”. The study reveals that streaming content has overtaken live programming as the viewing method-of-choice, with 56 percent of consumers now streaming movies and 53 percent streaming television on a monthly basis, as compared to 45 percent of consumers preferring to watch television programs live. Moreover, younger viewers have moved to watching TV shows on mobile devices rather than on television. Among Trailing Millennials (age 14-25), nearly 60 percent of time spent watching movies occurs on computers, tablets and smartphones, making movie viewing habits decidedly age-dependent.

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