Digital

As teens gain access to mobile devices, they have embraced app downloading. But many teen apps users have taken steps to uninstall or avoid apps over concern about their privacy.

Leading digital buyers are spending 30% of their digital budgets on cross-device campaigns in 2013, according to a major research study released by ValueClick Media and Greystripe.

Consumers are driving the changes in the car buying experience and automakers are adjusting their marketing strategies to influence the decision making process. According to PwC’s Autofacts Analyst Note for August, automakers are investing in new social media and digital campaigns to launch vehicles and engage the next generation of consumers.

Online retailers are putting more dollars to retargeted ads to remind shoppers of the item they once seemed interested in buying.

The world’s digital shoppers are expected to make $1.3 trillion worth of online purchases this year. What makes them tick, and how can marketers better connect with them? This week’s infographic shares insights from a Havas Worldwide study that divides online shoppers into four types.

Personalizing digital ads has become a priority for marketers, as data has made them better able to segment and target their consumer base. And in general, consumers have shown a fair amount of receptivity to these personalized ads. In an August 2012 survey from ChoiceStream, 35% of US internet users said they would like to receive personalized ads or recommendations online.

Teradata Corporation released its Teradata Data-Driven Marketing Survey 2013. The report reveals widespread belief among the world’s marketers that integrating and analyzing all available enterprise data, and applying the real-time insights such analysis delivers, will ultimately drive a better customer experience, stronger brand differentiation and faster growth.

In fact, according to a recent Nielsen study commissioned by Facebook—which has more than 1 billion users globally—for certain age groups, Facebook can contribute significant incremental or duplicated reach to that of major TV networks. This was particularly true for younger demographics.

Historically, and Today, This Population Leads the General Public to Emerging Trends: – Marketers are plowing more and more resources into digital strategies, and often multicultural budgets are pilfered to pay for it. But this may be a critical mistake, because multicultural consumers are key influencers in the digital space, as well as in a brand’s relevance to popular culture. By Stephen Palacios / Added Value Cheskin

Average time spent with digital media per day will surpass TV viewing time for the first time this year, according to eMarketer’s latest estimate of media consumption among US adults.

As personal care brands expand their offerings to men beyond the basics of body wash, shampoo and shave cream, they are thinking differently about how to engage the male shopper, who can be overwhelmed by choice and underwhelmed by traditional advertising.

From the moment original equipment manufacturers (OEMs) began investing in web properties, marketers have used data to attempt to prove to executives that digital dollars deliver a return on investment (ROI).

“The Future of Correspondence” assesses the role of mail in the digital age, delving into the rise of “slow communication” and the fusion of digital and physical. It examines what’s driving these developments, the ways in which they’re manifesting and what they mean for marketers. The report also spotlights eight innovative direct mail campaigns and takes a look at how email is evolving, the advent of delivery lockers and new approaches to stamps and addresses.

In their ongoing quest to build profitable and sustainable businesses around digital media, content owners are increasingly turning to subscription models. Although a sizeable portion of the target audience remains unwilling to pay for online or mobile content, many consumers are beginning to accept the idea that quality comes at a price.