Digital
Innovative Ways to Use AI in Marketing
Artificial intelligence (AI) uses computer systems to perform tasks that would typically require human intelligence. It can continually process and learn from large amounts of data — a powerful capability that can help a range of businesses see cost savings and efficiencies. A 2020 global study by MIT Sloan Management Review found that of the 3,000 business leaders surveyed, 87 percent agree that AI will allow them to obtain or sustain a competitive advantage.
ChatGPT is not taking over the world yet, but it may lead to legal trouble [REPORT]
While AI systems can unlock new levels of creativity and acumen, creators, brands and agencies need to be wary of key legal risks – from potential intellectual property infringements to transparency about uses of consumer data – writes the 4A’s Ashwini Karandikar.
Canela Media names Eric Tourtel as President of Latin America
Canela Media announced the appointment of Eric Tourtel as its President of Latin America to usher in a new era of opportunity and growth in the region. Eric will oversee Advertising Sales Strategy, Commercial Operations and B2B Marketing for Canela Media in Latin America.
A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
WARC, the global authority on marketing effectiveness, has released The Future of Programmatic, the latest WARC strategy report produced in partnership with ID Comms, covering the major trends shaping programmatic advertising over the coming 12 months together with practical guidance for advertisers evolving their programmatic and ad tech capabilities.
‘The rest of the ad industry is playing a loser’s game’
Author and consultant Michael Farmer talks about ad agency decline, why selling creativity is a cop out, and why introducing AI to advertising is like pouring gasoline on a fire
Canela.TV launches the Canela Deportes Original show Campeonas
Canela Media launched its latest sports-focused original programs on Canela Deportes.
Canela Media appoints Peter Gonzalez as Chief Technology Officer
Gonzalez will be responsible for leading Canela Media's technology initiatives, including the development and execution of the company's technical strategies. He will work closely with the executive team to enhance Canela Media's digital infrastructure, optimize operational efficiencies, and advance the company's position as a leader in digital media.
Next wave measurement: Marketing mix modelling in the age of retail media [REPORT]
This report, developed with Amazon Ads, explores how MMM is evolving, and how they are now being used with a particular focus on the impact of retail media.
De Los, Powered by the Los Angeles Times
De Los, a new brand and multimedia platform exploring everything Latinidad. De Los, a community-driven brand and platform powered by the Los Angeles Times, launched. Created as a space to explore all things Latinidad – in Los Angeles and across the country – De Los offers reporting and commentary, graphic comics and topical social videos, a forum to celebrate or critique the news of the day, and a way to connect through a shared sense of culture and identity.
Generative AI: A Creative Revolution in the Marketing Landscape
Over the past several months, the increased availability of high-quality generative artificial intelligence (AI) has changed the way we write and create. Epitomized by systems like ChatGPT and Midjourney, this new game-changing technology is having a ripple effect across all industries, actively bestowing on us the ability to generate content, solve problems, and answer questions faster and often more accurately than most people can manage.
Mexican consumers seek value and convenience—and find it online
Consumers in Mexico are feeling slightly more optimistic about both their country’s economy and their own ability to meet financial commitments in the coming year—but that doesn’t mean they’ve stopped looking for ways to spend less. In fact, their persistent quest for value is the main reason many of them continue to shop online: e-commerce still has a larger market share than it had before the COVID-19 pandemic. These are among the findings of a ConsumerWise survey conducted in early 2023 among more than 1,000 Mexican consumers across income groups. The following five charts show highlights from the survey.
“First Look” at Programmatic Media Transparency [REPORT]
The current $88 billion open web programmatic media ecosystem is rife with waste, but advertisers could generate as much as $20 billion in efficiency gains by implementing certain steps, according to a new ANA report.
Analysts Present AI Impact Study To 4A’s Board
With half of all media already AI-enabled to some degree, media currently is the primary use of AI on Madison Avenue, according to a research analysis presented recently to the board of directors of the American Association of Advertising Agencies (4A’s) by the equity research analysts at New Street Research.
Canela Media enters partnership with Futbol Sites
Canela Media announced an exclusive strategic partnership with Futbol Sites, a wholly owned subsidiary of Playmaker (TSX-V: PMKR), the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands. This partnership will allow Canela Media to connect global brands to Futbol Sites’ expansive and unmatched audience of Latino and US Hispanic sports fans.
What is social media?
Social media comprises the applications and websites that allow people to interact with other users, businesses, communities, and content.
No Turning Back: AI Is the Future of Social Media
Just as we've witnessed massive shifts in social media since its early days, we find ourselves at another pivotal moment in the still nascent existence of social media — one that I believe has the potential to completely disrupt what we consider social media to be. Artificial Intelligence (AI) is fundamentally changing the way we interact with the Internet, and in the coming years it's going to shape social media, and the way people use it, more than any other variable.
Ready for Launch: How Gen AI Is Already Transforming Marketing
For CMOs, the benefits of generative artificial intelligence (if done right) will outweigh the brand risks.
BODEN Helps Brands Tap the Power of the Mamiverse
Latina moms are an ever-present force in the lives of their family unit, shaping its core values and identity, driven by a deep-seeded relationship with la cultura. They work hard, love harder and oftentimes appear to truly do it all. But this passion and perseverance extends well beyond the home.
AI Revolution: Transforming the Creative Industry and Unleashing Imagination
As the CEO of Latin2Latin Marketing, also known as L2L, I have seen firsthand how Artificial Intelligence (AI) can create immense value for our clients in the Hispanic and Multicultural marketing industry. Our award-winning agency embraced AI since its inception, to craft effective strategies to enhance and speed up our work on behalf of clients in many ways- including but not limited- to research, content development, analysis, problem solving, processes and so on. Personally, I have been studying AI for the past three years as part of being a member of the CEO Roundtable, hosted by Clark Leadership. By Arminda “Mindy” Figueroa
