Digital
Canela Media to premiere “Mi Vida”
Canela Media announced its original project, “Mi Vida,” a new docu-series featuring celebrities’ firsthand accounts of their lives, to premiere on November 10th. The exclusive Canela Original series will feature ten, self-contained episodes profiling Latino celebrities who have become household names, known across multiple generations.
Digital media trends
Led by Gen Zs and Millennials, consumer behavior is shifting: People are looking for more personalized, interactive, and immersive experiences. What are the implications for the M&E industry?
SVOD and AVOD: the future will end in tiers [REPORT]
The TV and video market is entering a new period of hybrid models as they expand upon a central chapter from The Future Viewing Experience
NUESTRA.TV launches
Adsmovil USA announced the launch of Nuestra.TV, a free video-streaming service created to entertain, inform, and empower Hispanic audiences across cultural diversity, generations, languages, and devices. Verizon.
Business Case Genomma Lab & Amazon
Currently, there are about 62 million Hispanics in the United States and by 2025, Hispanics will account for 12% of all U.S. buying power, and more than 75% of this demographic group will be using online retail channels. Within Amazon, U.S. Spanish language is a fast-growing segment. With this in mind, Genomma Lab decided to strengthen its presence on Amazon and work with Amazon’s dedicated merchandising team to drive sales of its Hispanic-affinity brands in the store.
Méndez named Chief Marketing Officer at Canela Media
Canela Media announced it has appointed Oswald Méndez to the newly created position of Chief Marketing Officer.
Labor Day Reading – HispanicAd publications available for FREE
HispanicAd in association with the Hispanic Marketing Council and Adam R. Jacobson plan and publish key supplemental reading through out the year to cover the most important topics for our industry besides our daily coverage.
Entravision Enters into Strategic Partnership with LATV Networks
Through shared resources, content collaborations, and customized executions, Entravision and LATV Networks will deliver creative and engagement-driven solutions that will allow access to the growing influential power of Latinos.
LAS VOCALES premieres on ViX+
TelevisaUnivision announced that new original comedy film LAS VOCALES, will premiere on August 31. The film will be exclusively available on ViX+, the recently launched premium Spanish-language subscription streaming service available in the U.S., Mexico, and most of Spanish-speaking Latin Ame
Placing the Future [REPORT]
A deep dive into the effectiveness of virtual in-content advertising validated through new bespoke research methods
Newsmax and El American Sign Exclusive US Hispanic Ad Sales Partnership
Newsmax announced that it has signed an exclusive US Hispanic ad sales partnership with El American.
Spanish Broadcasting System (SBS) Launches Pure Play Digital Department
Spanish Broadcasting System, Inc, (SBS) announced its entrance into the world of digital marketing solutions with the launch of its newly created pure-play digital marketing department, DigIdea, Digital Marketing Solutions. The addition of DigIdea Digital Marketing Solutions to the SBS Family will make SBS a one-stop shop for a business' full marketing needs.
The 2022 Latino Podcast Listener [REPORT]
Edison Research finds that 59% of U.S. Latinos age 18+ have ever listened to a podcast, a high mark for the measure. Just over half (51%) of U.S. Latinos have ever listened to a podcast in English, and 33% have ever listened to a podcast in Spanish.
Spinning Facts, the Broadband Way
There is an art to losing, or not gaining as quickly as previously expected. A story can always be shaped, even in the face of reality, that allows a company to lose gracefully in the hope that any dip in fortunes can be stemmed with a shift in fortunes. We are seeing this in the broadband market as differing key performance indicators are being used to show the best possible version of reality.
Programmatic Media Buying Guide
The ANA introduced the first guide to help CMOs streamline the programmatic media buying process by removing waste and inefficiencies and maximizing ROI
U.S. MULTICULTURAL TRENDS – Multicultural Audiences’ Streaming and App Interests on Mobile and CTV [REPORT]
U.S. multicultural audiences are bigger streamers than the general market. Asian Americans, African Americans, and Hispanic Americans are 33 percent, 17 percent, and 17 percent, respectively, more likely to have CTV streaming apps than the general market.
2022 Connectivity and Mobile trends [REPORT]
Consumers are using connected devices to enhance their daily lives and well-being while fine-tuning the balance between their virtual and physical worlds.
TelevisaUnivision announces the start of production for four new ViX+ Original Titles
TelevisaUnivision announced that three new series, “Colapso” (working title), “Isla Brava”, and “Senda Prohibida,” and one new documentary film, “Absoluta” are currently in production.
Cannes Lions 2022: The Attention Economy has landed
Sitting neatly at the intersection of media magic and creative success is the debate around attention, which was a topic du jour from day one. Advertisers are increasingly keen to create ads that capture and retain attention. Publishers want to show they have the environments that deliver high-quality attention. And Agencies want to place ads where they can generate the most attention for their clients’ money.
Timidity is limiting your ROI
From a budgeting perspective, global marketers planned to increase their spending across all channels as 2022 got underway, with significant emphasis on select digital channels like social media, video and display ads.
