Digital

If traditions of TV viewing from decades past have held in any time period, primetime seems the most likely candidate. But a new GfK paper on trends in primetime use of TV sets reveals that, among the younger generations, much has changed in just the past four years.

Sparked by a combination of high confidence in the economy and significant life events, Hispanic consumers are not only making their mark with major purchases, but are also strongly engaged in online and mobile activity, according to the Interactive Advertising Bureau’s (IAB) “Digital Hispanic Consumer” report, based on data from BIGinsight™. The findings point to considerable opportunities for marketers to reach this valuable audience through digital advertising channels.

Outbrain, in partnership with Econsultancy,released an in-depth study on content marketing that looks in detail at the strategies, objectives and challenges involved in the fast-growing field.

Global media and entertainment CEOs are optimistic about the digital future and expect digital revenue will be a rapidly increasing percentage of overall revenue for companies, according to Ernst & Young’s latest CEO study Opportunity and optimism: How CEOs are embracing digital growth. The report reveals that approximately half of all CEOs surveyed believe digital will increase their overall revenues and margins by at least 10% within the next three years.

As the 2012 election cycle approaches its peak of activity across all campaign levels and as the market for election advertising is estimated to top $10 billion, the Interactive Advertising Bureau (IAB) released timely findings from the “Elections 2012 and Political Ad Spend Survey,” conducted in collaboration with Campaigns & Elections Magazine. The results show an increase in political ad spending across digital platforms, while also revealing political consultants’ appetite for more precise measurement and analytics tools.

el Jimador launched a Lucha Libre-themed Facebook campaign featuring Jimi “el Jimador” luchador as a vehicle to share the brand’s story and convey its unique personality and attributes. Jimi is a jimador by day (an agave harvester) and a luchador by night, (a Mexican masked wrestler).

Ernst & Young surveyed CEOs from global entertainment and media companies for a September 2012 study on digital growth and found that while social media has a solid position within these companies, many CEOs are more bullish on mobile and tablets for future growth.

The Federal Trade Commission has published a guide to help mobile application developers observe truth-in-advertising and basic privacy principles when marketing new mobile apps. The FTC’s new publication, “Marketing Your Mobile App: Get It Right from the Start,” notes that there are general guidelines that all app developers should consider.

Limelight Networks, Inc. released results from a recent survey that confirms that the development and implementation of regional websites is a strategic, high-priority initiative for both B2B and B2C companies. In a survey of 200 U.S.-based CMOs and VPs of Marketing, respondents stated that they are adding multiple regional websites and languages within the next year to build global brand awareness and drive revenue. However, respondents noted challenges to efficiently adding and managing regional websites, including lack of sufficient internal human, technical, and budgetary resources.