Digital

Search helps build strong brands by bettering brand-health metrics. But creating long-term relationships is usually foremost for brands, and, according to eMarketer, in a new report, “Search for Branding: Tools for Better Campaigns,” “even though a majority of business-to-consumer (B2C) marketers now believe that search affects brand-building, digital executives sometimes still find it tough to prove that search is a critical ingredient in branding.”

Univision Puerto Rico has launched UnivisionPR.com, a new online and mobile site. Debuting in conjunction with the station’s 10th Anniversary celebration, the new site is a turning point for Univision’s local TV site strategy and features a new interactive user experience focused on video.

Telemundo Media presented its digital plans for London 2012. with over 200 hours of online video featuring stories, expert analysis, profiles of Hispanic athletes and more than 130 hours of live-streaming.

Kelly Downey, VP, Strategic Growth Channels, Unilever, John Saguto, VP, Pet Specialty Group, Nestle Purina, and Erin Nelson, CMO, Bazaarvoice, shared their insights around the future of e-commerce during a panel discussion at Nielsen’s Consumer 360 conference. The panel, moderated by Fortune’s Adam Lashinsky, covered a range of topics including the power of discussion and social sharing, the importance of being “consumer-centric,” and the power digital has on e-commerce conversion rates. Available at HispanicCMO.com

Consumers in Latin America are some of the most active internet users when it comes to entertainment sites and social networks. Online sales, however, are a different story, and retailers are struggling to bring buyers in Latin America online.

Today’s brick-and-mortar retailers are faced with a number of challenges when it comes to acquiring and retaining shoppers. Some are making in-store technological changes in hopes of improving the customer experience and keeping up with the stiff online competition. In the May report, “What’s Driving Tomorrow’s Retail Experience?” published by Motorola Solutions, US retailers expressed their primary reasons for investing in technology in physical stores.

Culturally Mexico is naturally “social,” so it is not surprising that people there would take quickly to online social networks. According to a new eMarketer report, “Social Networking in Mexico: Bringing the Plaza Online,” “Mexico’s ‘plaza’ culture … makes for a population that is open to sharing opinions publically online. For marketers, Mexico’s social media audience is one that likewise is open to hearing brand messages.”

Socializing the television experience is an attractive proposition for content owners and marketers alike—as well as for many viewers who enjoy discussing their favorite shows online, either before, during or after watching.

This research study provides a snapshot of how U.S. teens experience the role of social media in their social and emotional lives. Using survey data from a nationally representative, probability-based sample of 13- to 17-year-olds

A significant portion of the digital experience now rests in the hands of four companies—Amazon, Apple, Facebook and Google. “Other than content creation, it’s difficult to imagine any aspect of today’s digital landscape where at least one of the Big Four fails to play a prominent, if not defining, role,” said eMarketer in the new report “The Changing Digital Landscape: Key Trends Marketers Need to Know.” “Their clashes are reshaping the digital landscape, affecting hardware, software, services, the delivery and sale of content, advertising, and commerce.”

Marketers, retailers, content owners and technology firms are more focused than ever on obtaining
results from investments in digital marketing. If past years were about amassing data from the touchpoints between companies and consumers, 2012 will be about curating, filtering and measuring that information to drive outcomes.

Big Data: Experts say new forms of information analysis will help people be more nimble and adaptive, but worry over humans’ capacity to understand and use these new tools well.

As marketers continue to expand the slice of their digital ad budget dedicated to online video, a better understanding of metrics in this area has become a necessary part of doing business. But the relative newness of online video, as well as the absence of any clear measurement standards, will likely present challenges to marketers as these types of campaigns mature.

NBCUniversal’s Telemundo Media and iVillage launched iVillage Mujer de Hoy, a multi-platform bilingual destination that will live on Telemundo.com.

According to PwC US’s Private Company Trendsetter Barometer, most private companies (70%) are now doing some form of customer outreach through digital avenues, including via email and company websites. Within this group of Trendsetter companies that engage/research customers digitally, 67% are leveraging social media and mobile devices to that end.

Web development, online advertising gain prominence in the digital realm.