Digital

Experian Marketing Services’ highly anticipated, annual report provides a fresh perspective on the digital landscape and how brands can influence more meaningful connections with customers. A marketer’s analysis shouldn’t start with a technology or a channel, but with a deeper understanding of customers and how they live and consume information in this digital world.

Tablet devices have emerged as the leading second-screen alternative to television for viewing full-length episodes, according to “Tapping Into Tabletomics,” a new study released by Viacom . The new research examines consumer behavior and emotions around the tablet user-experience, with a focus on tablets as TV and the dual-screen experience.

Today, differences in internet access still exist among different demographic groups, especially when it comes to access to high-speed broadband at home. The ways in which people connect to the internet are also much more varied today than they were in 2000. As a result, internet access is no longer synonymous with going online with a desktop computer. DOWNLOAD Report Here.

A new IBM study of the media and entertainment market, reveals that as consumers adopt an increasing number of digital devices, four distinct new “digital personalities” are emerging. This shift is compelling companies to adopt more innovative business models that deliver personalized experiences. DOWNLOAD Report Here.

A battery of disruptions have roiled the US recording industry and shrunk it in half in just over a decade. The industry’s past experiments with digital media seemed promising at first but have not generated enough revenue to stem losses from sagging sales of compact discs. Against this backdrop, can a new generation of cloud-based streaming models revive the industry?

As companies invest a greater portion of their branding dollars in digital advertising, marketers are facing increased pressure to prove digital’s branding effectiveness both as a single channel and in concert with a broader, multichannel campaign. Many have quickly discovered that measuring a digital campaign’s success is no easy task.

Many marketers have moved past a direct-response-centric model for online display advertising, recognizing that despite low clickthrough rates, banner ads also have a branding effect. And research suggests that adding rich media or video to those banner ads can improve both types of response—increasing the likelihood users will click the ads as well as boosting the lingering brand awareness that results from viewing.

As spending for online video advertising continues to grow, a new survey commissioned by Digitas and conducted online by Harris Interactive reveals an increased urgency for brand investment in online video. The study shows that there is a deepening multi-generational interest in native digital video programming across screens.

According to local advertising research firm BIA/Kelsey, US companies will spend an expected $136.2 billion on local advertising—including traditional, online and mobile—this year. That number is expected to climb steadily toward $151.3 billion by the end of 2016.

comScore, Inc. released full study results from its U.S.-based vCE Charter Study involving online advertising campaigns for 12 premium national advertisers. The study found that, in many cases, a large portion of ad impressions are not delivered according to plan, and that the quality of ad delivery can vary greatly based on a variety of factors, including site, placement, creative and targeting strategy. DOWNLOAD Report Here.

Social media the most popular distribution channel

Over the past months I’m seeing the general market digital and social media conference/event circuit dedicating a growing Latino voice to its overall event themes, programs and activities. By Cristy Clavijo-Kish – CEO & Partner, Hispanicize digital