Historically, and Today, This Population Leads the General Public to Emerging Trends: – Marketers are plowing more and more resources into digital strategies, and often multicultural budgets are pilfered to pay for it. But this may be a critical mistake, because multicultural consumers are key influencers in the digital space, as well as in a brand’s relevance to popular culture. By Stephen Palacios / Added Value Cheskin

Average time spent with digital media per day will surpass TV viewing time for the first time this year, according to eMarketer's latest estimate of media consumption among US adults.

As personal care brands expand their offerings to men beyond the basics of body wash, shampoo and shave cream, they are thinking differently about how to engage the male shopper, who can be overwhelmed by choice and underwhelmed by traditional advertising.

From the moment original equipment manufacturers (OEMs) began investing in web properties, marketers have used data to attempt to prove to executives that digital dollars deliver a return on investment (ROI).

Marketers are beginning to focus on getting out real-time messages that respond to what consumers are doing “now.” According to an April 2013 survey from the Direct Marketing Association (DMA), on behalf of Neolane, a real-time marketing technology provider, 77% of marketers in North America said

“The Future of Correspondence” assesses the role of mail in the digital age, delving into the rise of “slow communication” and the fusion of digital and physical. It examines what’s driving these developments, the ways in which they’re manifesting and what they mean for marketers. The report also spotlights eight innovative direct mail campaigns and takes a look at how email is evolving, the advent of delivery lockers and new approaches to stamps and addresses.

More US households have pets than have children. And in most of those homes, “pet parents” regard their animals as an integral part of the family—their health and happiness high on owners’ priority lists.

We all know that content consumption is changing, that video is converging across screens, and that younger people care less about where and how they consume their favorite content.

In their ongoing quest to build profitable and sustainable businesses around digital media, content owners are increasingly turning to subscription models. Although a sizeable portion of the target audience remains unwilling to pay for online or mobile content, many consumers are beginning to accept the idea that quality comes at a price.

The ad industry’s high water mark is usually seen as the “Mad Men” era, when the startups of the day were service-based agencies. It’s estimated that in the early 1970s over 200 ad agencies were founded annually.

IZ-ON Media announced the availability of a new Audience Advertising Network, which enables advertisers to efficiently reach and engage the nation's Hispanic population along their path to purchase.

Many in our industry -- me included -- believe that the future of TV will look something like video on the Web, and that the future of online video will look something like TV.

Detailed findings are compiled in “The IAB Summer Skincare Digital Report,” based on data from Prosper Insights™, which demonstrates digital’s influence on the lives and purchase behaviors of skincare and suntan lotion enthusiasts

Sponsorship regularly extends beyond digital channels to the entire marketing ecosystem, according to a new eMarketer report, “Online Sponsorship: Defining, Tracking and Measuring an Amorphous Channel.” So for many marketers, sponsorship is a multichannel game, where the activity in one channel supports and leads to another.

A recent survey of advertising and marketing professionals conducted by SQAD highlighted the large gap in the industry’s understanding of TV advertising costs compared to display advertising costs.