Empowerment
Among young U.S. workers without a college degree, men and women hold very different types of jobs
In the United States, young men and women who have a four-year college degree often work in some of the same professions. But there is considerably less professional overlap among young men and women without a college degree, according to a new Pew Research Center analysis of government data.
What’s next for women’s sports: Fueling growth by proving value
Women’s sports are having more than just a moment. Thanks to a confluence of forces, elite womens’ sports are enjoying unprecedented highs across interest, viewership and attendance.
FELICIDADES – the MOST Multicultural Women’s US Gymnastic Team to represent the USA at the 2024 Paris Olympics
Felicidades, the MOST Multicultural US Women’s Gymnastic Team to represent the USA at the 2024 Paris Olympics. Simone Biles, Suni Lee, Jordan Chiles, Jade Carey and Hezly Rivera made the women's team and are heading to Paris. Go Latina Power!
Cannes Lions International Festival of Creativity – Bringing Hispanic Consumers to the Forefront
The Cannes Lions International Festival of Creativity — that brings together the world’s most important brands, agencies and their work, media, tech and production companies — has become a critical part of how we keep the importance of Latinos a front-and-center issue in the business sector and make tangible inroads in driving our inclusion and progress. Everyone we need to reach and persuade in marketing is there. This year we are more united and organized as a community there. We feel the strength of our mission and agenda. We have a full program and great partners. By Claudia Romo Edelman
21st LATINAS & POWER SYMPOSIUM empowers Latinas
The 21st Latinas & Power Symposium, held on May 30, 2024, in Hartford, Connecticut, convened over 600 Latinas for a record-breaking event. This prominent New England conference featured inspiring speakers, panels, and breakout sessions, fostering an empowering atmosphere of shared experience and professional development. The symposium served as a platform for Latinas to connect while celebrating their culture, heritage, and achievements.
Understanding the Cost of Exclusion: Why Having Women in Creative Leadership at Agencies Matters
Women control the vast majority of purchasing decisions but feel misrepresented by the very advertising intended to sway their choices. Here’s how 3% launched a revolution for women in the advertising world.
Creating a Learning Environment within Your Team
It's important to build a team that's empowered to learn. Rather than focusing solely on what your team members bring to the table in terms of skills and experience, put emphasis on the entire team, building new skills on an ongoing basis. Not only does this empower people to master new skills, but it also creates a norm in which everyone is striving to learn at all times. After all, data isn't about just recording and measuring what's been achieved, it's about identifying new things to learn and understand.
A Majority of Latinas Feel Pressure To Support Their Families or To Succeed at Work [REPORT]
More than half of Latinas say they often feel pressure to provide for their loved ones at home or succeed in their jobs, mirroring the life stressors experienced by women across the United States today.
Half of Latinas Say Hispanic Women’s Situation Has Improved in the Past Decade and Expect More Gains [REPORT]
Half of Latinas say the situation of Hispanic women in the United States is better now than it was 10 years ago, and a similar share say the situation will improve in the next 10 years.
‘Mi Mamá es una BRAVA Tribute’
The emotional connection when sharing stories about our “mamás bravas” is profound, no matter with whom or when. This legacy project was inspired by the loss of my own ‘mamá brava’ and serves as a tribute to the countless immigrant mamás Latinas who have inspired and nurtured a generation of successful and ‘valiente’ Hispanic American professionals. Their life of work ethic, compromise, educational attainment, and entrepreneurial spirit, all while navigating an unknown system and raising a family, illustrates why ‘Mi mamá es una BRAVA.’
PetMed Express, Inc. names Sandra Campos as new Chief Executive Officer and President
PetMed Express, Inc. announced that the Board of Directors has appointed veteran retail executive and current PetMeds board member Sandra Campos as President and CEO, effective immediately.
Measuring Gender Imbalance in Advertising
The portrayal of women in advertising has evolved over time, reflecting changing societal norms and cultural expectations. However, in recent years, there has been a resurgence of gender stereotypes portrayed in advertising, particularly regarding how women are presented.
Amnesty International Partners with Republica Havas to Raise Awareness Around Soccer’s Gender-Based Violence and Take Action for the Cause
Republica Havas and Havas Perú recently joined forces with Amnesty International Perú to call attention to the rise in gender-based violence incidents ignited by soccer team losses, both domestically and internationally.
Key Takeaways from SeeHer’s Latest Report on Gender Equality
The ongoing, collective journey toward achieving gender equality is, and will always be, a community-led effort. SeeHer's latest report, Global Perceptions of Progress on Gender Equality, illustrates that gender inequality is still a persistent and global issue; it takes all institutions, including marketing, to change perceptions, fight for equal rights, and pave the way forward for all.
Boden: Women History Month
This #WomensHistoryMonth, we’re spotlighting the achievements of Latinas who have made significant contributions to their respective fields and continue to inspire the next generation.
Global Perceptions of Progress on Gender Equality [REPORT]
Gender inequality is truly global in scope and limits opportunities for nearly four billion women around the world. The World Economic Forum’s 2023 Global Gender Gap Report revealed that the global gender parity gap has reached a closure of only 68%. The 2023 Global Perceptions of Progress of Gender Equality, an ongoing thought leadership initiative between SeeHer and dentsu, found much the same results. Across the five countries we surveyed, women are perceived as 70% equal to men across various dimensions, encompassing equal rights, political empowerment, workforce/economic participation, educational attainment, health, and societal perceptions.
SEEHER launches Pledge Campaign
SeeHer, the global gender equality initiative within the ANA that champions the positive representation of women, announced today a campaign that rallies the marketing and media industry to change the current trajectory of gender equality by pledging to include one or more of the Gender Equality Measure (GEM®) Suite of Tools into their practice.
Women in the Workplace & in Media: Recent Trends & Case Studies
In anticipation of Women's History Month, many brands will be releasing ads meant to celebrate, showcase, and represent women of diverse backgrounds, as well as create programs meant to help women in various aspects of their life, for instance, by dispelling stereotypes, aiding women in the workplace, and promoting knowledge when it comes to health care. With this in mind, we decided to take a look at recent trends, case studies, and research findings when it comes to women's portrayals.
Your Gray Matters Mentorship
Let’s begin this post on a highly personal basis. Many years ago, when I was EVP and International Media Director at Foote Cone & Belding, the company wanted to create a worldwide media buying unit: Pervasive. We were about 20 people who had to fly to NY twice a month from anywhere in the world to create it. Naturally, the company hired consultants to help us form the company. One of the consultants asked the group “what are you most proud of?”. Predictably, lots of children mentioned, a couple of offbeat answers (e.g., jumping from a plane) but I was the only one who answered that what made me prouder is that out of the hundreds who had worked with me in different countries, about 20 or had gotten VP, GM and, now, even a CEO job in ad agencies. By Marcelo Salup
“Cristina” brought back by UNIVISION for “Despierta America”
In a clever news and entertainment coup, UNIVISION executives and producers gave their staple morning show, "Despierta America," an unexpected audience hook yesterday by bringing back "Cristina" with a lot of hoopla. Cristina Saralegui was interviewed by the show hosts and journalist Maria Antonieta Collins taking advantage of the fact that the personality was celebrating her 76th birthday.
