Health

Income, Poverty and Health Insurance Coverage in the United States: 2024

The U.S. Census Bureau announced that real median household income was $83,730 in 2024, not statistically different from the 2023 estimate of $82,690. The official poverty rate fell 0.4 percentage points to 10.6% in 2024.

CMOs: your marketing procurement team might be more useful than you think

Marketing procurement has been on a journey for the best part of a decade. Many of you will remember WFA’s Project Spring back in 2018 – the first time we really understood how the function was perceived within organizations.

Healthcare Access, Wealth, and the Future of Hispanic Prosperity

Access to quality healthcare is more than a public-policy concern—it is a defining factor in the ability of Hispanic professionals, entrepreneurs, and small-business owners to build, sustain, and pass down wealth. Health is both a personal investment and an economic strategy. Protecting it safeguards the capacity to create, lead, and grow wealth for the next generation. At Semilla Multicultural™, we view healthcare access as part of a broader ecosystem of opportunity—one that connects personal well-being, financial empowerment, and the long-term vitality of the Hispanic community. By Gabriela Alcántara-Diaz | Semilla Multicultural

Casanova//McCann launches “CORRIDOS RESCUE CORRIDOS,” in support of LGBTQ+ YOUTH

Singer-songwriter Ivonne Galaz, known as the first woman to perform corridos tumbados, in partnership with creative agency Casanova//McCann, DLuna Music, and Universal Music Publishing Group, presents the powerful corrido “Nadie Sabe” , a musical piece inspired by a reality many are unaware of: 40% of homeless youth in the United States identify as LGBTQ+, and 17% are Latino.

Broadcasting for Better Heath

Healthcare goes beyond the doctor’s office, it’s about connection, convenience, and trust. One online healthcare brand ran a multimedia advertising campaign to build awareness for its Pharmacy and Healthcare services, with AM/FM radio playing a key role across eight major U.S. markets. Backed by Katz’s pre/post research, the campaign proved that radio isn’t just heard, it’s felt, driving real lifts in brand familiarity and positive perception.

NBCUniversal Telemundo Enterprises Chairman Urges Google CEO to Address YT Issues Impacting U.S. Hispanic Audiences

Given the ongoing carriage dispute between NBCUniversal and YouTube TV, Telemundo, a division of NBCUniversal, faces the possibility of being removed from the platform. This would deprive millions of Latino and Hispanic viewers of access to essential news, sports, and entertainment.

Americans’ Views on Who Influences Health Policy and Which Health Issues To Prioritize [REPORT]

Americans are in the midst of ongoing discussion and debate about which health issues are most pressing and who should play a role in addressing them. According to a new Pew Research Center survey, a solid majority of U.S. adults (69%) say health insurance companies have too much influence on public debates about health policy.

TV Ads Rival Doctors in Driving Awareness of New Medications Across Key Demographics

More than half of Americans find new medications through CTV and linear ads, according to recent data in pharmaceutical advertising

Burnout Is On the Rise: The Consequences and Ways to Prevent It

A growing concern for employees and employers is burnout. Talent solutions and business consulting firm Robert Half found with its new research that 36 percent of professionals feel burned out at work, and 33 percent report they are more burned out now than the previous year. Among those who reported feeling burnt out, those who reported the highest levels of burnout are gen Z (39 percent) and millennials (40 percent).

The $2 trillion global wellness market gets a millennial and Gen Z glow-up

To millennials and Gen Zers, wellness has become a daily, personalized practice rather than a set of occasional activities or purchases.

Inequities in HCP Training and Practices [REPORT]

Havas Health Network, the largest global health and wellness network, and Republica Havas Health, the award-winning cross-cultural healthcare and pharma marketing agency of Havas, have launched "The Hidden Divide: Examining Inequities in Healthcare Provider Training and Practices."

Teens, Social Media and Mental Health [REPORT]

Most teens credit social media with feeling more connected to friends. Still, roughly 1 in 5 say social media sites hurt their mental health, and growing shares think they harm people their age

Blue-collar workers are less satisfied at work, less attached to their jobs than other U.S. workers

Blue-collar workers have been at or near the center of much public discussion in recent years, from their political leanings to their wages and cultural impact.

In the Interest of Good Science: A Closer Look at the World Happiness Report

How happy the citizens of a country are is a better measure of how well that country is doing, more so than the gross national product (or GDP). To promote and draw attention to this concept, the United Nations has observed the International Day of Happiness on March 20th annually, since 2012. On that date, the World Happiness Report (WHR), which ranks countries by their populations' happiness levels, is published by the joint efforts of the UN, Gallup, and Oxford’s Wellbeing Research Center. This year, according to the 2025 World Happiness Report, Finland, Denmark, Iceland, Sweden, the Netherlands, and Norway remain at the top of the list of happiest countries, as in previous years.

Mental Health Perceptions in the U.S. and Mexico: A Cross-Cultural Perspective [REPORT]

Mental health awareness has seen significant shifts in recent years, but cross-cultural and regional differences still play a role in how individuals perceive and address their mental well-being. A recent ThinkNow study comparing mental health attitudes and behaviors in the U.S. and Mexico offers valuable insights into how people in both countries navigate their mental health journeys.

Critical Gaps in Preventive Care for Women

A new Ipsos poll commissioned by the Alliance for Women's Health and Prevention (AWHP) reveals that 42% of women are forgoing preventive care services such as annual check-ups, medical tests or treatments, and vaccines, or had trouble getting an appointment with a provider in the last year. The survey of 3,199 American women aged 18 and older looked at their experiences with and perceptions of preventive healthcare, where and how they receive their health information, and existing disparities.

5 Years Later: America Looks Back at the Impact of COVID-19 [REPORT]

The most significant pandemic of our lifetime arrived as the United States was experiencing three major societal trends: a growing divide between partisans of the left and right, decreasing trust in many institutions, and a massive splintering of the information environment.

Healthcare elsewhere: the rise of medical tourism

By Gonzalo López Martí - Creative Director

• Healthcare on US soil is way too expensive and bound to become more so in the future.
• It’s just a matter of supply and demand.
• Life expectancy is getting longer.

Stopping Burnout

Exhausted teams risk losing talent and producing substandard work — to keep them fresh, marketing leaders must prioritize their teams' mental and physical well-being

 Workplace Friendships Play a Critical Role in Employee Mental Health, Job Satisfaction

Fostering workplace friendship is critical to employees’ mental well-being and job satisfaction in today’s digitally driven work environment, according to a new study released by KPMG LLP (KPMG), the U.S. audit, tax and advisory firm.