Agency

More than four in 10 U.S. consumers said they plan to shop on the day after Thanksgiving and will not let gas prices affect their spending, according to the findings of an Accenture survey released.

Following the August release of the Government Accountability Office (GAO) study on Advertising contracting and Congressional Subcommittee meetings on Government Management, Organization and Procurement, AHAA’s leadership engaged the association in an initiative to enforce government standards in advertising and communications contracts.

Sprint received high accolades this month for its exceptional work in Hispanic advertising and account planning.

The Promotion Marketing Association (PMA) unveiled its new brand identity, which includes expanding its mission to assume integrated marketing.

Central meeting grounds for companies and consumers.

While Internet advertising may get more attention these days, online marketers also recognize the importance of their own Web sites, according to a SDL Tridion-sponsored study conducted by PK Data.

Nearly six in 10 marketers said that the Web was critical to their global brand and marketing strategies.

The Florida Lottery announced the selection of Machado/Garcia-Serra Communications (MGS) as its new Hispanic-market advertising agency. The selection concludes an agency competitive search, which began in July of this year.

This full day conference will gather the best and brightest minds to explore how the communications industry is converging. The internet’s impact on advertising, pr, and media continue to create major changes in the way organizations and individuals interact. FREE of charge.

In the fall of 1621, the religious separatist Pilgrims held a three-day feast to celebrate a bountiful harvest, an event many regard as the nation’s first Thanksgiving. It eventually became a national holiday in 1863 when President Abraham Lincoln proclaimed the last Thursday of November as a national day of thanksgiving. Later, President Franklin Roosevelt clarified that Thanksgiving should always be celebrated on the fourth Thursday of the month to encourage earlier holiday shopping, never on the occasional fifth Thursday.

The bargain-hunters will be out early this year.

The Friday after Thanksgiving has always meant a stack of newspaper inserts to promote sales and get shoppers into stores. Now shoppers are also researching Black Friday sites, which publish advanced copies of retail circulars.