Agency

When US consumers say they are interested in a company, more than one-half of them are open to getting an interactive follow-up such as a personalized or generic e-mail, or text message, according to Vertis’ “2007 Customer Focus Tech Savvy” study.

The Mobile Marketing Association (MMA) announced the results of its third-annual Mobile Attitude and Usage Study. The study provides insights into overall consumer mobile usage by demographic group, awareness and usage of mobile phone features and services, and interest in and concerns about specific applications.

Xoom.com announced the expansion of their Bank Deposit service to Mexico. Consumers with friends and family in Mexico can send money directly to a beneficiary’s bank account at most major banks, including Banamex, Banorte, BBVA Bancomer, HSBC/Bital, Santander Serfin and Scotiabank Inverlat.

Don Coleman, Chairman and CEO of GlobalHue, announced that Linda De Jesús-Cutler will join its team as the President of GlobalHue Latino.

CELEXPRESS announced its official launch as the first company to provide commercial transactions via mobile and virtual platforms. The company will allow stateside consumers to perform commercial transactions, transfer money abroad, and download applications and digital content at any time from any place through any virtual network or mobile handset.

As social networking sites like MySpace and Facebook make daily national news, it’s clear that this phenomenon is not limited to general market.

Todobebé, which made history in 1999 when it launched the first global parenting website for Spanish speakers worldwide, just launched Mi Todobebé marking and industry first in social networking geared to reaching Hispanic moms and moms-to-be.

Web 2.0 is emphatically here to stay. Social media is a powerful new force. And content owners must come to terms with the implications. Where will revenue growth come from and should organizations embrace online video as an opportunity—or fear it as a threat?

In a survey among nearly 400 Marketing and General Management leaders on new and emerging media, we learned that advertisers plan to move more resources to these areas soon and they need more help from their Agency partners to get there. This summary will share the learning from these respondents.

GlobalHue announced that Laura Marella will join the company as a Vice Chairman. She will oversee and direct the Hispanic marketing services for all of GlobalHue Latino’s clients. In this capacity, she will also lead intra-agency initiatives and cross-discipline integration.

GlobalHue announced the creation of four new agencies to further brand its expertise: GlobalHue Latino, GlobalHue African-American, GlobalHue Asian Pacific Islander and GlobalHue Next.

Best Buy in an effort to further address the needs of its Hispanic customers, has made numerous changes. Some changes include: Adding bilingual signage at more than 220 stores, hiring more sales associates and call center operators fluent in multiple languages and developing Spanish advertising materials, including the popular weekly insert.

Spanish-language Public Service Announcements communicating the life-saving difference charitable donations make will soon will hit the airwaves and online spaces as part of a Catholic Relief Services outreach effort focusing on U.S. Hispanic communities.

Cheskin has just launched its new podcast series, Fresh Perspectives, with The Inverted Triangle Dilemma, an in-depth expert panel discussion of communication differences between mainstream North America and Latin America and how this impacts business communications and U.S. Hispanic marketing and market research.