iNSPIRE! announced the agency’s relaunch as an independent, minority-owned firm targeting Hispanics. The agency was part of Dallas-based Moroch Partners.
Agency
WHO IS YOUR CLIENT?
One of the first things I learned about advertising is to know who you are talking to.
It seems that most creatives have forgotten that.
It looks like they are doing commercials to impress their peers to win awards to be different. Hispanic agencies are forgetting that there is a real consumer that buys the product.
By Nick Mendoza – Mendoza Gomez & Associates
A decade of Direct-to-Consumer advertising of Prescription Drugs.
Background Evidence suggests that direct-to-consumer advertising of prescription drugs increases pharmaceutical sales and both helps to avert underuse of medicines and leads to potential overuse. Concern about such advertising has increased recently owing to the withdrawal from the market of heavily advertised drugs found to carry serious risks. Moreover, the Food and Drug Administration (FDA) has been criticized for its weak enforcement of laws regulating such advertising.
Mazda finally parked at d expósito & Partners.
After the industry-required 90-day transition period, the MAZDA account completed its exit from its former Latino agency, The Bravo Group, and moved its business to its new AOR, d expósito & Partners in New York.
By the way … ¿Quien es Gary Bentz?
OP ED: Have you read the opinion piece by Gary Bentz titled “Creativity Is My Culture – Why I Didn’t Open a ‘Hispanic’ Shop” in AdAge.com under the Small Agency Diary blog section? By Gene Bryan – CEO of HispanicAd.com
Hyundai names LatinWorks Hispanic AOR.
Hyundai Motor America (HMA) announced that it selected LatinWorks as its national Hispanic marketing and advertising agency of record. The selection was announced following presentations by five agencies at HMA’s national headquarters in Fountain Valley, Calif. last week.
PPM trial for Mall Radio Networks.
Arbitron Inc. announced the results of a second Portable People Meter pilot test with Mall Radio Network. The pilot successfully demonstrated that the Arbitron PPM system could be used to track the amount of time shoppers are exposed to Mall Radio Network content and commercials while visiting a mall.
Batanga assigns account to LatinWorks.
Just on the heels of getting $30 million in new financing, Florida based Batanga has assigned Hispanic AOR responsibilities to Austin-based LatinWorks for their internet property and college oriented platforms.
The internet music site held a rigorous agency search under the stewardship if Rick Marroquín – Chief Marketing Officer of Batanga.
Democrats call on Government to increase Minority Advertising contracts.
Leading Senate and House Democrats urged federal agencies to take an active role in increasing the amount of federal advertising contracts awarded to disadvantaged and minority-owned businesses. Their action comes in response to a report by the Government Accountability Office (GAO) to be released that found that federal agencies are falling short of the standards set by an executive order issued in 2000 calling on the government to “aggressively” reach out to minority and underserved firms.
