Executives in boardrooms across America are talking about “the gay and lesbian market.” But after decades of social and political progress, who is the typical gay or lesbian consumer in the United States today? What are his/her prime motivators, regular activities or perceptions on any number of issues?
Agency
Women Amplified.
How a woman approaches shopping can tell you many things about her. If you can truly understand how she shops, you have a good chance to understand how best to connect with her, what messages to send, and how to engage her with your brand. In an online survey of over 3,000 women, AMP Agency found that women have an innate way of thinking about shopping.
It is a lifelong mind-set.
Hola Cincinnati – Adios Puerto Rico.
Proctor & Gamble, the Cincinnati based package goods marketer will be moving the US Hispanic marketing division back to Cincinnati from Puerto Rico under the new leadership of Edgar Sandoval.
It is expect that many executives from the Puerto Rico division will make the move to Cincinnati, but several of the top management team are opting not to make the move.
This will become the real litmus test to see how a Hispanic Division of the top advertiser in our Industry is able to incorporate the division seamlessly into the mainstream structure, without the sacrificing the momentum, gains and effectiveness of the past model.
Could this be real beginning of the assimilation of Hispanic marketing and advertising into the mainstream Marketing?
Does this project end the era of the specialists?
Diversity and Community in the Twenty-first Century.
Ethnic diversity is increasing in most advanced countries, driven mostly by sharp increases in immigration. In the long run immigration and diversity are likely to have important cultural, economic, fiscal, and developmental benefits. In the short run, however, immigration and ethnic diversity tend to reduce social solidarity and social capital.
New evidence from the US suggests that in ethnically diverse neighborhoods residents of all races tend to ‘hunker down’. Trust (even of one’s own race) is lower, altruism and community cooperation rarer, friends fewer. In the long run, however, successful immigrant societies have overcome such fragmentation by creating new, cross-cutting forms of social solidarity and more encompassing identities.
