Bromley Communications announced the recent appointment of Alejandro Clabiorne of Integrated Touchpoint Director. In that newly-created position, Clabiorne will use his extensive media expertise to instill creativity across disciplines and agency departments.
Agency
Targeting new-vehicle buyers, effectiveness of Media buys hinge on Average Daily Audience Reach.
Online advertisers targeting new-vehicle buyers can tailor how quickly their advertising reaches their intended audience by understanding the differences between daily and monthly Web site visitation patterns, according to the J.D. Power and Associates 2007 Online Media Study — Wave 1.
Youth exposure to Alcohol Ads in magazines declined from 2001 to 2005.
Youth exposure to alcohol advertising in magazines declined 49% from 2001 to 2005, according to a new report released by the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University.
Environmental awareness among Teens Could mean Green for Online Marketing.
JupiterResearch has found appreciation for the environment is alive and well among online teens age 13 – 17. Outlined in a new report “Green Teens: Reaching A Trendy, Engaged Audience Online,” some 38 percent of all online teens admit concern for the environment, while 15 percent are hardcore Green Teens.
FCC seeks comments on Research Studies on Media Ownership.
The Federal Communications Commission announced the release of ten research studies on media ownership intended to inform the Commission’s comprehensive review of its broadcast ownership policies undertaken in its rulemaking proceeding in MB Docket No. 06-121 involving the issues raised by the opinion of the U.S. Court of Appeals for the Third Circuit in Prometheus v. FCC and its quadrennial review of its broadcast ownership rules and certain other rules.
Minorities account for 51% of the U.S. Transplant waiting list.
In observance of National Minority Donor Awareness Day, Donate Life America calls attention to the 49,000 minority individuals that account for 51 percent of the United States transplant waiting list. There are nearly 100,000 people of all ages, races, and religions in desperate need of life-saving organ transplants that may not come in time. Hundreds of thousands more are in need of tissue transplants to restore their health, mobility, and sight.
Credit Card companies have shifted the cost of credit to those least able to afford it.
Today in the United States, the credit card market is measured on a scale of billions. The amount of debt owed on credit cards in 2005 was $800 billion; $30 billion is how much lenders profit each year. Under the guise of “democratization” the federal government has deregulated the industry over the past 30 years, eliminating caps on interest rates and penalties. Those who can least afford it are paying the price.
DVRs shift viewing times and Ad Budgets.
Look where the money is going.
“Talk of TV’s short-term demise is premature,” says Ben Macklin, eMarketer Senior Analyst and the author of the new report, US TV Trends: The Impact of DVRs, VOD and the Web. “Yet it is equally shortsighted to think that the traditional TV model will not change significantly over the next decade.”
Comparative Statistical Compendium of Puerto Rico and the United States 2007.
This set of books collects the most ample and comprehensive bilingual information on all aspects of everyday living in the Puerto Rico society in a statistical comparison with each of the United States of America.
GobiernoUSA.gov & ImpreMedia expand outreach to Hispanic Community.
GobiernoUSA.gov, the official web portal for the U.S. government in Spanish, will collaborate with Spanish language newspaper publisher ImpreMedia to expand its distribution of official government information to the Hispanic community.
