The Advertising Council announced the launch of a Spanish site area on AdCouncil.org that will help to expand the reach of its public service advertising campaigns to the Spanish-speaking community in the U.S.
Agency
Compass Bank launches customizable features.
Compass Bank announced the launch of its Build-to-Order free checking account, a new checking account that lets customers choose the banking features they want. This innovation marks the first time that a bank offers an extensive variety of products and services that customers can directly choose and change in real time.
State Water Heaters increases Hispanic Marketing efforts.
State Water Heaters announced plans to launch an integrated marketing effort aimed at Spanish-speaking contractors in key U.S. markets. Campaign initiatives include new Hispanic-themed print advertisements, Web enhancements, and a television sponsorship, all designed to raise State brand awareness among Hispanic communities.
Procter & Gamble inspires the living environments of Hispanic Consumers.
Procter & Gamble (P&G) and its home care brands Tide, Febreze and Dawn announced today that they have teamed with Target to launch the “Touch of Scent on Every Room” campaign to help enhance the moods and the environment of Hispanic consumers with scent tips, based on the research results by taste and smell expert Dr. Alan Hirsch.
PlanetWoot re-brands as an Integrated Cross-Cultural Marketing Communications Agency.
PlanetWoot announced its re-branding as an Integrated Cross-Cultural Marketing Communications Agency.
Advertising & Marketing Executives plan to increase hiring.
Demand for advertising and marketing talent is expected to remain strong in the coming year, driven in part by the need for professionals with online expertise. Sixty-one percent of advertising and marketing executives polled said their firms plan to increase staffing levels in the next 12 months, up one point from the 2006 forecast.
Synovate PAX reveals media habits, attitudes & lifestyle of LatAM top tier consumers.
Synovate released data from its inaugural PAX Latin America survey, which tracks media consumption and purchasing patterns of upscale consumers.
Covering 7.6 million affluent adults, top management and business decision makers in Argentina, Brazil and Mexico, Synovate PAX provides international marketers with important information about these high value audiences.
Inter-ethnic tensions in South Los Angeles.
The Tomás Rivera Policy Institute (TRPI) announced the release of a new policy brief examining inter-ethnic tensions in South Los Angeles.
NHCSL: Child Health Survey Report.
The National Hispanic Caucus of State Legislators (NHCSL) released its first Child Health Survey Report & Findings. The report presents the current attitudes and perspectives that Hispanic state legislators have on child health issues such as childhood obesity, nutrition education, physical activity, and they provide some of the solutions that are working in their state.
Univision begins selling parts.
As disclosed recently in their acquisition of Univision Communications by a consortium lead by the Saban Capital Group, they intended to sell-off certain non-core assets to help pay-down the debt for the acquisition of the company.
Campos, Trejo & Gonzalez exit GlobalHue New York.
Christopher Campos – Executive Vice President & Director of Client Services for GlobalHue’s Hispanic division, along with Ricardo Trejo – Executive Creative Director and Mark Gonzalez – Creative Director have stepped down for their post at the agency. Global Hue was coined ‘Little Bravo’, since many of the top management team and other once worked at The Bravo Group under Daisy Exposito, now CEO of New York based d’exposito & partners.
Nielsen telenovela debuts in Chicago.
The Nielsen Company launched their summer Hispanic consumer engagement initiative with the premiere of their “telenovela”, to demonstrating and informing consumers about the Nielsen Local People Meter technology at the Fiestas Puertorriquenas event in Humboldt Park, Illinois.
Sonic Drive-ins launch new Hispanic creative.
Lopez Negrete Communication has wrapped production for client SONIC’s new Hispanic campaign entitled “SONIC Zone.” The three :30 spots demonstrate how SONIC customers experience a truly customized, relaxing, private and personalized eating experience when compared to competing quick service restaurants.
Price and peers drive student purchase decisions.
Discretionary spending of college students in the United States is funded largely by today’s baby boomer parents. Today, nearly half of male (46.1%) and female (50.9%) college students fund personal expenses with parents or guardians fund. Only one in five students (18.7%) work full time to fund spending and about two fifths (39.4%) work part time.
Minorities are in Critical Need of Organ and Tissue Donors.
Nearly half million minorities in the United States are waiting on organ transplants and Eve J. Higginbotham, MD, Dean of Morehouse School of Medicine (MSM) in Atlanta is calling on minorities to become organ and tissue donors.
