Agency

This statistical profile of the foreign born population is based on Pew Hispanic Center tabulations of the Census Bureau’s 2005 American Community Survey public use microdata file, which was released August 29, 2006. The topics covered by the ACS are virtually the same as those in the long form of the decennial census.

This statistical profile of the Latino population is based on Pew Hispanic Center tabulations of the Census Bureau’s 2005 American Community Survey public use microdata file, which was released August 29, 2006. The topics covered are virtually the same as those in the long form of the decennial census. Fully implemented nationwide for the first time in 2005, the ACS became the largest household survey in the United States, with a sample of about 3 million addresses.

Immigration played a key role in unprecedented declines in interracial and inter-ethnic marriage in the United States during the 1990s, according to a new sociological study.

In the last two weeks, lots of readers have invaded HispanicAd.com with responses to our running the Advertising Age article reporting of an ad agency for the Latino Market opening its doors in Buenos Aires.

Following approval of the AT&T Inc. acquisition of BellSouth Corp. in late 2006, AT&T has announced the appointment of several Latino leaders to key executive positions at the premier global communications and entertainment company.

The total number of TV households in the United States is expected grow 47%—from 111.4 million to 163.7 million—by the year 2050, according to estimates released today by Nielsen Media Research, a business unit of The Nielsen Company, in its annual report Projected Estimates of TV Households and Persons 2008 to 2050.

ADN, Spanish for DNA, launches with to respond to Hispanic advertisers’ need for delivery of a unified brand message across multiple communication platforms combined with an increased level of accountability.

The Annual RQ 2006 study conducted by Harris Interactive measures the corporate reputations of the most visible companies in the United States. According to this year’s Annual RQSM survey, Microsoft jumps seven places over last year to rank No. 1 with a Reputation Quotient (RQSM) score of 80.74. Johnson & Johnson ranks second with an RQ score of 80.44, and 3M ranks third, with an RQ score of 80.09.

In a cultural melting pot such as America, it is rare to find individuals who identify with one exclusive ethnic group. It is even more uncommon to come across a person who is influenced by one single source when making person decisions. Lelayni Velez and Jose Martinez are examples of consumers with multiple reference groups.

Halim Trujillo has been tapped to manage and create the New York based MindShare multicultural unit to work with current WPP Hispanic and mainstream agencies.

Cristina Vilella has been assigned the Director of Marketing responsibilities for U.S. Hispanic at McDonald’s. Ms. Vilella replaces Rick Marroquín.

A unique new research study that analyzes the portrayals, persuasion strategies, character roles, values portrayed, and execution of over 350 television ads designed for the US Hispanic market has been released by the Center for Hispanic Marketing Communication at Florida State University.

TiVo announced his year’s top Super Bowl broadcast moments. This information was prepared using aggregated, anonymous, second-by-second audience measurement data about how TiVo subscribers watched the game.

The U.S. Census Bureau has begun mailing informational booklets to all state, local and tribal governments asking for their assistance in providing updated addresses for their communities, part of an early, concerted effort to make the 2010 Census as accurate as possible.

By now, most of you probably know that most of Boston was locked down in traffic jams and mass transit delays because of a guerilla marketing campaign gone bad.