Agency

BoA offering credit cards to undocumented Immigrants.

According to Fox News and reported in the Wall Street Journal today, Bank of America Corp. has begun offering credit cards to customers without Social Security numbers. Thus targeting undocumented immigrant in the USA.

The credit card holder will pay a much higher interest rate than a typical customer.

AAF – Majority of Ad Execs find innovations inspire creativity.

The AAF Media Investment Survey 2007, released by the American Advertising Federation (AAF), reveals an increasing confidence in navigating the new media ecosystem in 2007. The survey confirms a strong commitment among executives to complementing traditional media by allocating a portion of their budgets to new media properties and experimentation.

AAAA – Best Practice: ownership of agency ideas, plans and work developed during the new business.

The American Association of Advertising Agencies issued a new position paper, “Best Practice Guidance: Ownership of Agency Ideas, Plans and Work Developed During the New Business Procedure.”

ImpreMedia buys Hoy New York.

Tribune Publishing announced the sale of Hoy New York, its Spanish-language daily newspaper, to ImpreMedia, LLC. The sale, which is expected to close during the first quarter of 2007, does not include the Hoy publications in Los Angeles and Chicago. Terms were not disclosed.

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