The AAF Media Investment Survey 2007, released by the American Advertising Federation (AAF), reveals an increasing confidence in navigating the new media ecosystem in 2007. The survey confirms a strong commitment among executives to complementing traditional media by allocating a portion of their budgets to new media properties and experimentation.
Agency
AAAA – Best Practice: ownership of agency ideas, plans and work developed during the new business.
The American Association of Advertising Agencies issued a new position paper, “Best Practice Guidance: Ownership of Agency Ideas, Plans and Work Developed During the New Business Procedure.”
ImpreMedia buys Hoy New York.
Tribune Publishing announced the sale of Hoy New York, its Spanish-language daily newspaper, to ImpreMedia, LLC. The sale, which is expected to close during the first quarter of 2007, does not include the Hoy publications in Los Angeles and Chicago. Terms were not disclosed.
A portrait of the Foreign-Born Population at Mid-Decade.
This statistical profile of the foreign born population is based on Pew Hispanic Center tabulations of the Census Bureau’s 2005 American Community Survey public use microdata file, which was released August 29, 2006. The topics covered by the ACS are virtually the same as those in the long form of the decennial census.
A portrait of Hispanics at Mid-Decade.
This statistical profile of the Latino population is based on Pew Hispanic Center tabulations of the Census Bureau’s 2005 American Community Survey public use microdata file, which was released August 29, 2006. The topics covered are virtually the same as those in the long form of the decennial census. Fully implemented nationwide for the first time in 2005, the ACS became the largest household survey in the United States, with a sample of about 3 million addresses.
Immigration slows rate of Racial and Ethnic Intermarriages in United States.
Immigration played a key role in unprecedented declines in interracial and inter-ethnic marriage in the United States during the 1990s, according to a new sociological study.
Hold the chimichurri!
In the last two weeks, lots of readers have invaded HispanicAd.com with responses to our running the Advertising Age article reporting of an ad agency for the Latino Market opening its doors in Buenos Aires.
Latino Business leaders Named to Executive Posts at New AT&T.
Following approval of the AT&T Inc. acquisition of BellSouth Corp. in late 2006, AT&T has announced the appointment of several Latino leaders to key executive positions at the premier global communications and entertainment company.
