According to Al Aguilar, chairman and CEO of San Antonio, Texas-based Creative Civilization, and the creator of the famous “Go Spurs Go” playoffs mantra, basketball and public relations have a lot in common. In accepting an invitation by the Public Relations Society of America, Laredo Chapter to present his experiences as the long time advertising agency for the San Antonio Spurs, Aguilar shared an advertising historical review and was inspired to draw on basketball analogies to illustrate his public relations insights in a simple and memorable way.
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AHAA University to offer Creative Works in 2007.
Two Workshops that will change the way you think!
No matter how much the Hispanic advertising industry changes, there is one thing that will always stay the same: the best agencies are the ones with the best ideas. As a benefit to AHAA members, we invite you learn how improve and sell your ideas in two proven workshops conducted by Vivek Kutchinobla of Allsorts.
Women’s History Month: March 2007.
National Women’s History Month’s roots go back to March 8, 1857, when women from New York City factories staged a protest over working conditions. International Women’s Day was first observed in 1909, but it wasn’t until 1981 that Congress established National Women’s History Week during the second week of March. In 1987, Congress expanded the week to a month.
A Day In The Life.
THE U.S. Census Bureau has just released its new statistical abstract. I have just one question: Who the hell are these people? Nobody I know.
Lopez Negrete Communications welcomes in New Year with new Creative Talent.
Federico Traeger has joined the creative team at Lopez Negrete Communications as Creative Director reporting to VP Executive Director Javier Gonzalez-Herba.
Hispanic Radio’s Top 10 – 2006 advertisers.
MediaMonitors has just released the Top 10 Hispanic advertiser on Hispanic Radio. Univision Network and TeleFutura Network are two of the Top 10 advertisers. But, we must realize the shortcoming of the MediaMonitors research. They do not take into account dollars spent, but spots that ran. In other words, Univision Network and TeleFutura ran significant number of spots on their Owned and Operated radio stations, as did Liberman Broadcasting, that equated to the same levels of spots purchased by the other seven advertisers. Not a appropriate comparison.
So, we know who the ‘REAL’ Top 7 advertisers in Hispanic Radio are! Who are 11, 12 or 13 to round out the Top 10?
The Most Trusted Beltway Groups.
Among U.S. adults who say they are familiar with them, the American Red Cross, AARP, The Nature Conservancy and the U.S. Chamber of Commerce are the most trusted among 14 large organizations measured, according to a new Harris Poll. Conversely, the National Rifle Association, the AFL-CIO and the American Civil Liberties Union (ACLU) are the least trusted. These organizations have a great deal of influence affecting many public policy discussions in and around the Nation’s Capitol.
Louisiana loses population & Arizona edges Nevada as Fastest-Growing State.
Lousiana’s population totaled 4.3 million on July 1, 2006, down nearly 220,000 from one year earlier, according to estimates released by the U.S. Census Bureau.
10 Key Predictions for 2007.
2007 will be an exciting year for all forms of digital advertising and marketing. Here are 10 key developments to expect.
World Future Society – OUTLOOK 2007.
The World Future Society has released a 12 page report forecasting more than 70 major global developments for the coming year and beyond.
Predictions 2007 – The New Networked Self.
Future-focused trend consultancy Faith Popcorn’s BrainReserve anticipates the forging of a new type of identity in the coming years: The New Networked Self. The technological advances of the information age have produced the most powerful tools yet for shaping our collective human destiny.
