Agency

Future-focused trend consultancy Faith Popcorn’s BrainReserve anticipates the forging of a new type of identity in the coming years: The New Networked Self. The technological advances of the information age have produced the most powerful tools yet for shaping our collective human destiny.

For marketers trying to increase marketing ROI this holiday season, aligning their ad expenditures with what consumers say most influence them to shop a particular store is a great place to start.

The vast majority of undocumented migrants from Mexico were gainfully employed before they left for the United States, according to a Pew Hispanic Center report released today. The report suggests that failure to find work at home does not seem to be the primary reason that the estimated 6.3 million undocumented migrants from Mexico have come to the U.S.

Several Nielsen media tracking businesses released a year-end look at the most popular media trends among Americans during 2006. This is the first time the Nielsen companies have released a compilation of “Top 10’s” for the Nielsen brands. Going forward this information will be released publicly on a regular basis.

The TV and MTV generations (and that includes almost all of us now) are not satisfied with one channel any longer — we have become multi-channel media omnivores.

The U.S. Census Bureau projected the Jan. 1, 2007, population will be 300,888,812 up 2,863,990 or 1 percent from New Year’s Day 2006.

More than half of American consumers (62 percent) do not compare prices at two or more brick and mortar stores before making most purchase decisions, according to survey results commissioned by the Grizzard Performance Group, part of one of the top 10 direct marketing firms in the U.S.

JWT announced today 70 “in” products, services and trends that will help to define 2007.