Marketers need insights into consumer thinking and behaviors. They embrace research methodologies that promise better insights, delivered faster, at lower cost. Online research is the latest methodology being applied to the never-ending quest for more, better and cheaper insight. But as the industry embraces online research as the answer to many a marketer’s prayers, it’s important to understand a few key facts critical to making the right research decision.
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Teens graduate from choosing IM buddy to creating elaborate social networking profiles.
Nielsen//NetRatings announced that over a three-year period, the top sites among teens 12-17 have shifted from those offering a selection of instant messaging buddy icons to those providing assistance with social networking profiles and page layouts.
Marketing y Medios folds ……..
VNU has announced that it will no longer publish their dedicated US Hispanic industry trade journal Marketing y Medios. They have decided to publish a monthly selection in select copies of Adweek, Brandweek and Mediaweek.
From 200 Million to 300 Million: the numbers behind Population Growth.
The U.S. population will reach 300 million some time this month. This fact sheet presents an analysis, by race/ethnicity and nativity, of the 100 million people who were added to the population since 1966-67. In addition, the fact sheet breaks down the U.S. population, again by race/ethnicity and nativity, when it was 200 million and at the 300 million mark.
PROMÉRICA first LA Latino majority-owned bank.
PROMÉRICA Bank recently announced that it has surpassed its initial funding goal of $20 – 25 million and is now ready to move forward and open its doors as the first majority Latino-owned commercial bank to form in Los Angeles in 30 years.
Happy 300 Millionth, USA.
On Tuesday Oct. 17, the US reached a milestone: Its population grew to 300 million.
Today, the US population has a median age of 36.2 and a life expectancy of 77.8, according to the US Census Bureau. Well over half (59%) of women are in the workforce and 85.2% of people ages 25 and older have at least a high school diploma.
To commemorate this milestone, eMarketer reviews its estimates of the current demographic makeup of the US Internet population.
Migrant remittances from the US to Latin America to reach $45B.
New study estimates 12.6 million immigrants are sending home more money more frequently
Latin American migrants working in the United States will send around $45 billion to their homelands this year, up from some $30 billion in 2004, according to a report released today by the Inter-American Development Bank.
