The Five O’Clock Club, recently conducted a survey among Human Resource professionals to discover how they felt about the way terminations were handled at their organizations. The results were striking.
Agency
The Multicultural Marketing Equation: New Media Use.
This is an excerpt from the September 2006 report “The Multicultural Marketing Equation” part of the Florida State University AOL/DMS Multicultural Marketing Project. Respondents reported the approximate amount of time they spend per week using new communication related technologies. These included a) Speaking on a cellular phone, b) Listening to CDs, c) Listening to MP3s or an iPod, d) Playing electronic games, and for comparison purposes we also included e) On outdoor activities.
Decision day ………………..
Today Jerry Perenchio will present the Haim Saban’s bid of $12.3 billion for the company to the Univision Board of Directors for approval.
Television’s popularity is still growing.
Nielsen Media Research reported that average American television viewing continues to increase in spite of growing competition from new media platforms and devices, such as video iPods, cell phones and streaming video. During the 2005-2006 television year, which ended on September 17, 2006, traditional in-home television viewing continued to hold its own with audiences, and even gained among technology-savvy teenagers.
Lawyer Says FCC Ordered Study Destroyed.
The Federal Communications Commission ordered its staff to destroy all copies of a draft study that suggested greater concentration of media ownership would hurt local TV news coverage, a former lawyer at the agency says.
The Bravo Group becomes Wrigley AOR.
The Wm. Wrigley Jr. Company has selected The Bravo Group as agency of record for Hispanic creative and promotional marketing efforts in the United States.
The selection of Bravo comes after a decision to review and consolidate all U.S. Hispanic creative and promotional marketing initiatives for the Wrigley brands and the new confectionery brands recently acquired from Kraft.
Hispanics & other Ethnic Markets account for 1/3 of Consumer Spending on Telecommunications.
In 2006, US ethnic communities account for one-third of every dollar spent on consumer telecommunications services, according to a new market research study from The Insight Research Corporation. The largest minority group, Hispanics, representing nearly 44 percent of the US minority population, spend the most. The ability to tap into the increased spending power of the Hispanic-American, African-American, and Asian-American communities will be crucial to the survival of telecommunications providers over the next five years.
