Agency

Grupo Gallegos won Best of Show at Advertising Age’s 8th annual Hispanic Creative Advertising Awards show last night in Miami for an Energizer TV commercial called “Beard.” The most-awarded campaign of the night was “No Seas Normal” (“Don’t Be Normal”) by La Comunidad, which picked up the only Gold award for the Multimedia category as well as Gold and Silver awards for Radio and TV.

The biggest winner was Conill. The agency won prizes for four different clients: Procter & Gamble Co. for Tide in both the Magazine and TV categories; Toyota Motor Sales USA for 4Runner and Tundra TV spots, T-Mobile in TV and Radio; and two spots for Latinbeat Film Festival.

The Association of Hispanic Advertising Agencies (AHAA) announced the results of its survey assessing trends and influential factors in US Hispanic advertising over the past decade. The survey, part of AHAA’s reflection on the industry in celebration of its 10-year anniversary, questioned AHAA member agency principals about events affecting their businesses and their projections of future investments by corporate America to reach the approaching $1 trillion in US Hispanic consumer spending.

Tere Zubizarreta, founder and CEO of Zubi Advertising, one of the nation’s leading independent Hispanic marketing agencies, was honored with one of the industry’s highest honors – the Eduardo Caballero Lifetime Achievement Award presented by the Association of Hispanic Advertising Agencies (AHAA).

TV advertising of prescription drugs may be prompting more people to visit their doctors rather than substantially increasing sales of advertised drugs, according to research led by the Medical University of South Carolina (MUSC).

America’s pharmaceutical research companies are currently developing 581 medicines to treat diseases that disproportionately affect Hispanic Americans, according to a new report released by the Pharmaceutical Research and Manufacturers of America (PhRMA).

Mediafax announced that an agreement has been completed between Mediafax and comScore Networks whereby Mediafax will make comScore Media Metrix Internet reporting services available to Puerto Rico advertisers, ad agencies and media companies.

Currently there are more than 16 million Hispanics online or 55% of the total U.S. Hispanic population. Of those 16 million, 77% have access to broadband. While online penetration among Hispanics has grown rapidly over the last several years, a new survey, “The AOL Latino 2006 Hispanic Cyberstudy” conducted by Synovate’s Diversity Group, finds that habit and cultural relevancy define Internet usage for Hispanics.

Lápiz announced the launch of a new magazine – Punta. In Spanish, it means point, or the tip of the pencil. Punta is as a channel of expression for Lápiz employees, guest artists and friends of the agency. It contains photo essays, stories, interviews and exclusive contributions from artists worldwide.

Dolores Kunda, president and CEO of Lápiz. Dolores will be honored with the American Advertising Federation and District Two Industry Influential award at the AAF’s Mosaic Awards and Forum luncheon during Advertising Week in New York this year.