Agency

The Federal Communications Commission ordered its staff to destroy all copies of a draft study that suggested greater concentration of media ownership would hurt local TV news coverage, a former lawyer at the agency says.

The Wm. Wrigley Jr. Company has selected The Bravo Group as agency of record for Hispanic creative and promotional marketing efforts in the United States.

The selection of Bravo comes after a decision to review and consolidate all U.S. Hispanic creative and promotional marketing initiatives for the Wrigley brands and the new confectionery brands recently acquired from Kraft.

In 2006, US ethnic communities account for one-third of every dollar spent on consumer telecommunications services, according to a new market research study from The Insight Research Corporation. The largest minority group, Hispanics, representing nearly 44 percent of the US minority population, spend the most. The ability to tap into the increased spending power of the Hispanic-American, African-American, and Asian-American communities will be crucial to the survival of telecommunications providers over the next five years.

Grupo Gallegos won Best of Show at Advertising Age’s 8th annual Hispanic Creative Advertising Awards show last night in Miami for an Energizer TV commercial called “Beard.” The most-awarded campaign of the night was “No Seas Normal” (“Don’t Be Normal”) by La Comunidad, which picked up the only Gold award for the Multimedia category as well as Gold and Silver awards for Radio and TV.

The biggest winner was Conill. The agency won prizes for four different clients: Procter & Gamble Co. for Tide in both the Magazine and TV categories; Toyota Motor Sales USA for 4Runner and Tundra TV spots, T-Mobile in TV and Radio; and two spots for Latinbeat Film Festival.

The Association of Hispanic Advertising Agencies (AHAA) announced the results of its survey assessing trends and influential factors in US Hispanic advertising over the past decade. The survey, part of AHAA’s reflection on the industry in celebration of its 10-year anniversary, questioned AHAA member agency principals about events affecting their businesses and their projections of future investments by corporate America to reach the approaching $1 trillion in US Hispanic consumer spending.

Tere Zubizarreta, founder and CEO of Zubi Advertising, one of the nation’s leading independent Hispanic marketing agencies, was honored with one of the industry’s highest honors – the Eduardo Caballero Lifetime Achievement Award presented by the Association of Hispanic Advertising Agencies (AHAA).

TV advertising of prescription drugs may be prompting more people to visit their doctors rather than substantially increasing sales of advertised drugs, according to research led by the Medical University of South Carolina (MUSC).