Zyman Group announced the acquisition of Grupo MAS, a boutique consultancy headquartered in Atlanta that specializes in business strategy development and marketing targeting the U.S. Hispanic market.
Agency
Univision stockholders approve sale.
Univision Communications Inc. announced that shareholders of Univision have approved its previously announced acquisition by an investor group including Madison Dearborn Partners, Providence Equity Partners, Texas Pacific Group, Thomas H. Lee Partners, and Saban Capital Group for $36.25 per share in cash, or a total of approximately $13.7 billion including the assumption of $1.4 billion in debt.
Latino Labor Report 2006 – Strong Gains in Employment.
The Hispanic unemployment rate reached a historic low of 5.2% in the second quarter of 2006. The gap between the seasonally-adjusted unemployment rates for Latinos and non-Latinos was just 0.6 percentage points–the smallest since 1973, when employment data on Latinos first became available. Wages for Latino workers also rose between the second quarters of 2005 and 2006, and at a faster rate than for other workers. Those developments reflect significant improvement in the labor market for Latinos in 2005-06 and indicate that the jobs recovery from the recession in 2001 is nearing completion for Hispanic workers.
Foster Farms launches campaign to the Tune of Los Tucanes de Tijuana.
Foster Farms announced the return of the company’s popular Foster Imposters in a new advertising campaign developed specifically for the Latino community.
The Vidal Partnership scores at IAB ‘MIXX Award’.
The Interactive Advertising Bureau (IAB) culminated the MIXX Conference and Expo with the Interactive industry’s annual MIXX Awards. The MIXX Awards celebrates the teams and talent that push Interactive to unprecedented levels, across the full spectrum of Interactive platforms including the newly added broadband video and in-gaming categories as well as existing categories such as branding, direct response, mobile, iPTV, search, viral and others.
Enlace Communications scores Goal for Univision @ NAMIC 2006 Excellence in Multicultural Marketing A
Enlace Communications, Inc. created the first place winning entry at the National Association of Multi-ethnicity in Communications’ (NAMIC) 2006 Excellence in Multicultural Marketing Awards (EMMA’s). The campaign, “You are the Champion”, was created around the broadcast of the World Cup for the Univision Television Network.
Dismissals with dignity.
The Five O’Clock Club, recently conducted a survey among Human Resource professionals to discover how they felt about the way terminations were handled at their organizations. The results were striking.
The Multicultural Marketing Equation: New Media Use.
This is an excerpt from the September 2006 report “The Multicultural Marketing Equation” part of the Florida State University AOL/DMS Multicultural Marketing Project. Respondents reported the approximate amount of time they spend per week using new communication related technologies. These included a) Speaking on a cellular phone, b) Listening to CDs, c) Listening to MP3s or an iPod, d) Playing electronic games, and for comparison purposes we also included e) On outdoor activities.
Decision day ………………..
Today Jerry Perenchio will present the Haim Saban’s bid of $12.3 billion for the company to the Univision Board of Directors for approval.
Television’s popularity is still growing.
Nielsen Media Research reported that average American television viewing continues to increase in spite of growing competition from new media platforms and devices, such as video iPods, cell phones and streaming video. During the 2005-2006 television year, which ended on September 17, 2006, traditional in-home television viewing continued to hold its own with audiences, and even gained among technology-savvy teenagers.
