Agency

Toyota Motor Sales (TMS), U.S.A., Inc., announced a new Hispanic advertising campaign debuting July 31 for the 2007 Toyota Camry that is part “Candid Camera” and part reality TV.

Church’s Chicken asks folks to reveal the truth about their favorite spicy chicken with the announcement of their “Spicy Truth” campaign launched nationwide on July 24th.

The Cartel Group took creative license, using actual testimonials provided through Church’s customer service network in addition to consumer feedback received during product development testing, to develop TV messages touting that “Church’s has the best Spicy Chicken .”

Recent data show that abuse of prescription drugs such as pain-relievers and stimulants is a disturbing trend among Hispanic youth, and parents are not aware of the dangers. The Deputy Drug Czar, Hispanic community leaders, and experts announced efforts to raise parent awareness in the Hispanic community and combat this troubling trend.

Verizon announced two new marketing campaigns aimed at Hispanic phone customers to generate awareness of the company’s new unlimited calling plan and its DSL high-speed Internet access service. Both campaigns were created by La Agencia de Orcí & Asociados.

Frutézia, a low alcohol white wine beverage, announced the Fresh Style at Your Fingertips exhibition, a showcase of original designs by some of today’s most talented nail artists. With more women trading in the traditional French manicure for colorful nail art designs, beautiful airbrushed treatments and other 3-D creations, fingernails have become the latest fashion accessory to help women express their individuality and personal style.

According to Radio Business Reports, that’s the furthest extension provided for in the sale documents now filed with the SEC for Haim Saban’s Umbrella Acquisition to close its purchase of Univision Communications. Among other details, Saban’s group has to pay Univision a half billion if it can’t get the regulatory approvals necessary to close the deal. Meanwhile, the filing confirms that Univision will have to pay Saban’s group a 300 million break-up fee should Televisa or anyone else come up with a new offer to beat the 13.7 billion bid that was accepted.

An ad industry task force exploring the development of a controversial online trading system for buying and selling traditional media is set to announce preliminary details as soon as today, executives involved in the discussions said. The next phase, they said, would focus on quelling concerns of big media companies such as the major television networks that participating in the electronic trading system will not “commoditize” the value of their medium and drive down prices for their advertising inventory.

A new study on the cultural influence of Asian American youth released by New American Dimensions and interTrend Communications reveals that Asian American youth are increasingly generating some of the key trends in pop culture being embraced by the rest of mainstream American youth culture.

Whether you’re at an agency or an in-house marketing team, the consumer is at the center of everything you do.

It seems strange that just a few months ago I critiqued ad agencies as part of my sales pitch. I didn’t criticize just Hispanic ad agencies, but the entire ad industry.

A number of popular Latino actors were honored at the 21st Annual Imagen Awards at the Beverly Hilton Hotel in Beverly Hills. Hosted by Lorenzo Lamas, sixteen awards were presented in categories including film and television, plus The Imagen Foundation presented five additional awards including Creative Achievement, Lifetime Achievement, President’s Award, the Norman Lear Award, and the Foundation’s first National Leadership Award. The Imagen Awards were established in 1985 to encourage and recognize the positive portrayal of Latinos in all media and to increase Latino representation at all levels of the entertainment industry.

With record temperatures across the nation making headlines, many parents are already preparing their back-to-school shopping lists and thinking ahead to fall.

The Interactive Advertising Bureau (IAB) and the IAB Hispanic Committee announced the addition of a separate category for the MIXX Awards focused specifically on Interactive advertising targeted towards the Hispanic community. The addition of this new category is part of an ongoing effort by IAB’s Hispanic Committee to further educate advertisers and agencies on the marketing benefits and value of using Interactive to reach the Hispanic community.

A recent radio study shows 35% to 40% of participants in the study are more likely to routinely carry a cell phone than a pager device to measure radio audiences.

The National Association of Hispanic Press (NAHP) will be holding a contest for creativity in Hispanic print media. The winners of the contest will be eligible to receive prizes in a variety of categories as well as participate at the Awards Reception Banquet at the Allegro Hotel in Chicago on August 25.