Agency

According to a recent report from SITA (Societe Internationale de Telecommunications Aeronautiques), online plane ticket sales will make up 28% of all airline ticket sales in 2006, up from 20% in 2005. This means that of the 2 billion airline passengers worldwide, approximately 560 million use the Internet to make their bookings.

Unilever announced the launch of a new Spanish language advertising campaign in support of Lipton Tea To Go, a zero-calorie*, sugar-free iced tea mix in a convenient package loaded with 80mgs of protective antioxidants per serving.

Among international donors, the Group of 8 (G8) and the European Commission (EC) provide the bulk of donor assistance for HIV/AIDS through bilateral programs and contributions to the Global Fund to Fight AIDS, Tuberculosis and Malaria.

Sprint announced the results of “Women in a Wireless World,” a compilation of female-centric data points from recent Sprint surveys. The findings show that 89 percent of female wireless-phone subscribers say their wireless phone is a time-saver and more than 50 percent make at least half of their calls from their wireless phone.

Hyundai Motor America debuts new, original, Spanish-language advertising campaign with a fresh creative approach themed “Respect”.

The 18-year-old delegate from Puerto Rico was crowned at the conclusion of the 55th Annual broadcast on NBC live from Los Angeles, California

Heineken USA announced that it will conduct a competitive review of agencies for the Heineken Brand advertising account.

Payless ShoeSource is launching a new logo specifically designed to support the company’s strategic direction to democratize footwear and accessory fashion and inspire fun fashion possibilities for the family.

Despite an executive order and a bill enacted into law by Congress designed to aggressively take steps to direct resources towards minority owned media, historically the federal government has not allocated a proportionally fair amount of resources to promote federal programs directed towards minorities in minority owned and minority consumed media. A study on minority advertising requested of the General Accounting Office (GAO) would determine the effectiveness of the current administration in addressing this issue.

Nielsen Monitor-Plus reports that advertising spending through the first quarter of 2006 rose 5.6% over the same period last year, due to gains across major media.

Advertising spending increased in almost all reported media, led by Internet, Spanish-Language TV and Outdoor.

Sprint announced two high-profile Latin music sponsorships— title sponsorship of the upcoming U.S. Tour of MANÁ, one of the most popular rock en Español bands, and sponsorship of a new venture with Bad Boy Latino, a new music label created by Emilio Estefan and Sean “Diddy” Combs that showcases emerging Latino artists and is distributed by Warner Music Group.

It’s that time of year again. The heat rising from the asphalt bakes our shoes and saps our energy. We gaze longingly out our windows when we hear the ice cream truck. We daydream about tropical breezes and crashing surf. And as the mercury climbs higher and higher, work ethics everywhere sink like stones. Yes, the dog days of summer can be sluggish ones. And for the men and women charged with bringing in new business, says Steve Johnson, this time of year often becomes the season of excuses.

The U.S. Hispanic population continues to grow in numbers and influence, fueling another year of anticipated double-digit growth in spending by marketers. Download copy at HispanicAd.com.