Sony tops the list in the annual Harris Poll of “best brands” for an impressive seventh consecutive year. Dell retains its No. 2 spot, while Coca-Cola, previously in the fourth position, moves up to No. 3.
Agency
Guayaberas Etc. adds Latin Culture to Officials’ Attire.
The City of Miami now has an official guayabera, and it is exclusively from Guayaberas Etc., a Miami-based family-owned designer, manufacturer and retailer of the classic Latin shirts.
Improved ‘Cross-Cultural’ communication increases global sourcing productivity.
Miscommunication and a lack of cross-cultural understanding can hinder the effectiveness of global sourcing, according to the results of a study released by Accenture.
Using the Small Screen to find bigger ones.
Americans love their electronics. More than 50% of respondents to a poll conducted by Roper for Pioneer Electronics say they plan to upgrade their home and mobile gadgets this summer.
Before they hit the store, though, 90.2% will research products on the Internet, according to another survey, this from online magazine Home Electronics Journal and BIGresearch, a Worthington, Ohio-based research company.
Omnicom acquires equity interest in LatinWorks.
Diversified Agency Services (DAS), a unit of Omnicom Group Inc., has acquired an equity interest in Austin-based LatinWorks, one of the fastest-growing Hispanic marketing agencies in the U.S.
BRAVO: the end of a chapter.
Last Thursday, when the announcement was made that Gary Bassell would no longer lead The Bravo Group, a strange chapter finally came to an end. The news, delivered at an impromptu meeting in Manhattan, was not exactly unexpected, though.
OOPs … Pete Coors get DUI.
According to Advertising Age, Coors Brewing Co. Chairman — and beer pitchman — Pete Coors was arrested for driving under the influence of alcohol.
