Agency

Latinos are feeling more discriminated against, politically energized and unified following the immigration policy debate and the pro-immigration marches this spring, according to the 2006 National Survey of Latinos conducted by the Pew Hispanic Center.

The following discussion is based primarily on the analysis of the public use micro-data sample (PUMS), which is prepared from the responses to the 2004 American Community Survey.

We have all heard the news: the Hispanic population in the U.S. is exploding, jumping from 22.4 million people in 1990 to nearly 40 million in 2003. And most marketers want to get to know them better, since their purchasing power is expected to grow to as much as $1 trillion by 2010.

Hispanics now outnumber African- and Asian-Americans in 26 of the 50 states, according to a Tomás Rivera Policy Institute (TRPI) analysis of the 2004 census. While California and Texas still possess more than 50 percent of the nation’s Hispanic population, southern states from North Carolina to Arkansas have seen phenomenal Hispanic population growth.

The Bravo Group announced today that Eddie Gonzalez has been named Chairman and CEO of The Bravo Group, in addition to his responsibilities as CEO of Y&R Latin America. He succeeds Gary Bassell, who is leaving to pursue other interests.

Eddie Gonzalez Chairman and CEO of Y&R Latin America called an impromptu meeting in the New York offices of the Bravo Group to tell the staffers that Gary Bassell will no longer function as the Chairman and CEO of the Bravo Group.

Could Daisy Exposito-Ulla be coming back?

Stay tuned ………………………….

New research presented at the National Council of La Raza Annual Conference reveals barriers to good sexual and reproductive health among Latino couples in the US. These barriers include inadequate education, lack of insurance, limited access to health care and cultural barriers.(1) One consequence is that some Latina women resort to family planning without their partner’s knowledge and feel the entire family planning process rests solely on them.

Our moment has arrived! Together with HispanicAd.com and the Association of Hispanic Advertising Agencies (AHAA), I am excited to announce the creation of the first-ever awards to recognize our discipline — The HispanicAd.com Account Planning Excelencia Awards. Alex G-Pallete, President of the Jury and Managing Partner – Director of Account Planning / The Vidal Partnership.

As casinos continue to invest money into their facilities, a new survey shows that in the past 12 months, over half (59%) of U.S. adults say they have not visited a casino, while half (51%) say they are not at all likely to visit a casino in the next 12 months.

Many advertisers have not taken full advantage of the marketing opportunities presented by Urban-formatted stations and other formats that draw black listeners. This study provides advertisers, agencies, media planners, buyers and Urban-formatted radio stations a wealth of information about black consumers and how to reach them using radio.

Confirming a previous established trend, BURST! Media says that Internet use continues grow at the expense of other “traditional” media such as TV, radio, magazines and newspapers. According to a recent BURST! survey of more than 2,600 web users about changes in their media consumption in the past year, 60.9% respondents said they spend more time on the Internet today than a year ago, with 32.2% spending “much more time” while 28.7% said “somewhat more time.”

The positive feelings that marketers have toward business media – especially business-to-business magazines, business-to-business Web sites and events – is well-deserved, according to the research presented by American Business Media.

Debit cards tied to reward programs are a growth area for banks, especially since fewer than one in ten debit card users today participate in rewards programs.

Castells & Asociados launched a national Hispanic advertising campaign for Time Warner Cable. The multimedia campaign, with custom creative aimed specifically at Hispanics nationwide, promoted Time Warner Cable’s bundled package which includes Digital Cable, Road Runner High Speed Online and Digital Phone for one low monthly price.

A new report by JupiterResearch says that 34% of large US companies now have a corporate blog, and that another 35% will have one by year-end.