Agency
Families Prioritize Back-to-School and College Spending Amidst Rising Inflation
As inflation continues to rise, one-third of consumers (38%) said they are cutting back in other spending areas to cover the cost of items for the upcoming school year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. Families expect to spend more per person on both K-12 and college items this year as a result of higher prices.
When Passion Leads to Burnout
When we equate work we love with “not really working,” it propagates a belief that if we love it so much, we should do more of it — all of the time, actually. But this mentality leads to burnout, and the impact on our mental health can be profound. Recently, the concept of...
The Great Attrition is making hiring harder. Are you searching the right talent pools?
People keep quitting at record levels, yet companies are still trying to attract and retain them the same old ways. New research identifies five types of workers that employers can reach to fill jobs.
Despite Risk of Recession, One-Third of Workers Still Plan to Quit Their Jobs
Even as signs of a forthcoming recession mount, the Great Resignation's momentum continues. A new survey reveals that one-third of workers are still actively looking for a new job.
C-Suite Leaders Taking Entirely New Approach to Costs
More than three-quarters of companies (76%) cut costs to survive during the pandemic; now 90% of C-suite executives say they must take a whole new approach to costs in order to transform their businesses to respond to ongoing disruption while also uncovering new growth and value, according to a new report from Accenture.
It’s true: You really do need to spend money to make money
Advertising is a commitment. It can also be expensive. And while we know that brands are prioritizing their brand awareness efforts in the coming year, there isn’t a marketer on the planet who’s not focused on the tangible returns that their spend delivers. And given that focus, it’s not uncommon for brands to pull back when the returns aren’t there. Somewhat counterintuitively, however, that’s usually not a good strategy.
Immigrant Archive Project Podcasts launch
The Immigrant Archive Project and its founder Tony Hernandez expands their platform to podcasting.
Pereira named Chief Business Officer at 3Pas Studios
3Pas Studios has appointed Steven Wolfe Pereira to the newly created role of Chief Business Officer.
Agency NYLFF nominated for New York EMMY Award
Agency NYLFF, the marketing arm of the New York Latino Film Festival, has been nominated for Best Public Service Campaign for "Vaccinate NYC '' at the New York Emmy Awards for its impactful and acclaimed work with the New York City Department of Health and Mental Hygiene (NYCDOHMH).
Seedtag launching in the US
Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced the opening of its US headquarters in New York.
Why the agency selection process is broken – and how to fix it
Something is rotten in the state of advertiser-agency relationships – indeed, several things are rotten – and this is manifested most clearly in the broken agency selection process. Reviewing prospective agency partners is now too onerous, costly, and time-consuming on both sides. Selection criteria are dominated by costs saved rather than value delivered. In many cases, there’s been an erosion in trust between advertisers and their agency partners.
2/3 of Global Marketers lack confidence in their DATA
To spot sudden, disruptive changes in customer and market behavior, modern marketers need high-velocity data marketing, according to a new report by the Chief Marketing Officer (CMO) Council and GfK. These data systems need to be agile and adaptable with the ability to acquire real-time, relevant data signals and close the gap between data, insights and action.
Innovation Español launches
San Diego-based InnoVision Marketing Group has launched InnoVision Español, adding to their portfolio of in-house services that include digital media, traditional media, web development, design, public relations, film production and more.
2022 Creative Management Report: Creative Leadership Challenges for Q2 [REPORT]
In-house brand and creative teams are evolving at lightning-fast speeds . It offers timely insights to help support our global community of in-house brand and creative teams.
Traditional Advertising is Alive and Well
“Digital marketing is the future.” Whoever the first person was to make that statement wasn’t wrong.
What Can Hollywood Teach Marketers About The Importance of Diversity?
The Association of National Advertisers (ANA) has been telling advertisers that diversity and inclusion will lead to brand growth. The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) has developed new research tools that have proven that inclusive content makes advertising three times more effective. Unfortunately, not everyone has gotten the message yet. But what about America’s pastime– MOVIES. What can we learn about consumers through an analysis of how movies perform? Nobody is forced to watch a movie, right? So, it stands to reason that people will prefer movies that resonate with them. By Roberto Orci
How Living Abroad Helps You Develop a Clearer Sense of Self
In today’s increasingly globalized world, more and more people are choosing to live, work and study abroad—and this trend appears to be a good thing: social science studies have shown that international experiences can enhance creativity, reduce intergroup bias, and promote career success.
Telemundo to kick-off summer with ‘CONCIERTOS DE VERANO EN TELEMUNDO, CAMINO A PREMIOS BILLBOARD DE LA MUSICA LATINA’
Telemundo's daytime shows "hoyDía" and "En Casa con Telemundo" bring audiences across the nation their favorite artists this summer with its weekly concert series, “Conciertos de Verano en Telemundo, Camino a Premios Billboard de la Música Latina.” Audience-favorite Latin music stars will perform from an outdoor stage at Telemundo Center in Miami, including Chiquis, Larry Hernández, Gilberto Santa Rosa, Lenny Tavárez, Kim Loaiza, Adriel Favela and Marca Registrada, among others.
Underspending in 50% of Media Plans Jeopardizing Maximum ROI [REPORT]
According to the report, about half of marketers are not spending enough in a channel to get maximum ROI. While a poor ROI might cause brands to pull back on spending, Nielsen found that spend often needs to be higher to break through and drive returns. Nielsen's "50-50-50 Gap" states that while 50% of media plans are underinvested by a median of 50%, ROI can be improved 50% with the ideal budget.
Living up to a brand promise
It’s no secret that brands have shifted their efforts to create personalized messages and offerings to earn consumers’ attention and wallets. However, personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with their customers.
