Agency
Media Companies Expanding Spanish-Language Content for Growing Latinx Audiences
As the streaming ecosystem evolves and Latinx audiences continue to grow, the Spanish-language television landscape is transforming dramatically.
Hispanic Research Legend Ceril Shagrin passes
The Media Research Industry lost one of the most important champions of transparent, accountable measurement this past weekend. Ceril Shagrin earned her paycheck at Nielsen and Univision and invested a material share of time and energy pushing standards of excellence within the Media Rating Council and Council for Research Excellence among other forums.
When Agency Values & Politics Impact New Business
Between climate change, DE&I, and now abortion rights, many agency leaders are having more conversations about what their values are — and how those values are reflected. By Mark Duval - The Duval Partnership
Significant opportunities amid the complexity [REPORT]
The future for the delivery of TV and video content and advertising and the evolution of viewer experiences and behaviours exposes much complexity. We shine a spotlight on the opportunities and challenges for media owners, advertisers and agencies, as well as highlighting the implications for audience measurement.
2021 Hispanic Market Overview Report- DOWNLOAD for FREE
HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2021 Hispanic Market Overview - titled “Achieving New Heights”
Nation Continues to Age as It Becomes More Diverse
The last two decades have seen the country grow continuously older. Since 2000, the national median age – the point at which one-half the population is older and one-half younger – has increased by 3.4 years, with the largest single-year gain of 0.3 years coming in 2021, bringing it to 38.8 years, according to newly released 2021 Population Estimates from the U.S. Census Bureau. Median age for most states also increased from 2020 to 2021, indicating their populations are getting older overall.
Edison Research’s “Share Of Ear” Q1 2022: Among Registered Voters, AM/FM Radio Dominates Ad-Supported Listening With A 75% Share, Podcasts And AM/FM Radio Streaming Surge, And AM/FM Radio Has An 89% Share In The Car
The Q1 2022 report provides an opportunity to study listening among key voter segments and examine ad-supported audio use by location and demographic.
Global 2022 Gen Z and Millennial [REPORT]
They are struggling with financial concerns, while trying to invest in environmentally sustainable choices. They feel burned out, but many are taking on second jobs, while pushing for more purposeful—and more flexible—work. They press their employers to tackle climate change, particularly when it comes to efforts they can get directly involved in, but businesses may still be missing opportunities to drive deeper and broader climate action. And they have inspired organizations to take action to address workplace mental health challenges, but many don’t feel this is resulting in any tangible change for employees.
Intuit QuickBooks launches campaign to reach Latino-Owned Small Businesses
Intuit QuickBooks will launch a new campaign on July 5 to encourage Latino business owners to move beyond thinking like a "negocito" — a small business—and focus on the tools that will help them to become a "negociote," with a big business mindset. The campaign will feature soccer legend Javier “Chicharito” Hernández, in a new commercial from Intuit, (NASDAQ: INTU), the global technology platform that makes QuickBooks, TurboTax, Mint, Credit Karma, and Mailchimp.
Reimagining the C-suite
Spring this year brought a flurry of thought-provoking senior executive-level hires in the retail industry. Some appeared to be primarily shrewd marketing and influencer-gathering moves — the appointment of Kim Kardashian as chief taste consultant by Beyond Meat, or Hilary Duff as chief mom officer of Carter’s. Others look like early bets on a still-unknown future; both Crate and Barrel and Disney, for example, have recently appointed senior vice presidents of the metaverse.
Relationship between brand cultural relevance and the amount consumers are willing to pay for brands [REPORT]
The study, “Cultural Relevance Drivers: Understanding the Building Blocks of Brand Relevance,” reveals that brands clearly benefit from cultural involvement even to the extent of people willing to invest more in those that are perceived as more culturally relevant
Industry Veterans Launch Minority-Owned Media Company
YouNite Media launches with a focus on providing advertisers the ability to reach 250 million people across General Market, Hispanic, Black, Asian and LGBTQ segments. A minority-owned company, YouNite was founded by Pedro Lerma, CEO of LERMA/, and Rodrigo Vallejo, CEO of RO2 Media, with the goal of forging meaningful connections between brands and consumers.
ANA, WARC & LIONS announce long-term partnership to create a US and Global business practice to “Crack the Code of Creative Effectiveness”
The ANA, WARC, and LIONS have announced a unique long-term research partnership to create a global framework that guides and supports brands in ‘Cracking the Code of Creative Effectiveness’. The initial goal of this project is to address both the culture of effectiveness within organizations as well as the elements of campaign effectiveness. Other fundamentals of effectiveness, aligned with the ANA Global Growth agenda’s Brand, Creativity & Media pillar, will be incorporated into the creation of the roadmap and foundation for the practice.
A decade of shopping shows mums are the biggest influencers
Inter-generational loyalty; children continuing the shopping habits of their parents when they set up their own household, is the biggest driver of FMCG unit growth. Brands of the Decade, a new analysis of shopper behaviour since 2012 shows that, in 2021, branded FMCG items were chosen a total of 382 billion times, up 16% compared to a decade before.
Hispanics Aren’t Prepared for Retirement
Social Security is not enough. Anyone currently living on a monthly Social Security check can attest to that. Unfortunately, most Americans don’t fully grasp that reality until they reach retirement age. This problem is even more pronounced in the Hispanic community, which lags other groups in retirement savings.
ThinkNow taps Semasio to bring Multicultural Audiences to Programmatic Advertising
Semasio has partnered with ThinkNow to bring zero-party multicultural data to the programmatic ecosystem. The partnership will equip marketers with the tools and resources to plan, manage and message to their target audiences in a culturally evolving and dynamically shifting U.S. consumer market.
How to Build a Disruption-Proof Agency From a Foundation of Fresh Consumer Data [REPORT]
What is your agency doing to prevent client churn, grow existing clients, and keep up with a disruption-ridden consumer landscape? Today’s most successful agencies rely on the freshest data to crank out high performing campaigns, dominate new business, and stomp out silos – especially amid disruption.
State of B2C Conversational Marketing [REPORT]
The report surveyed 400 B2C marketers across the globe about their experiences and approaches to better understand how marketing teams in general are using conversational marketing. The report dives into how B2C marketers are finding success, improving metrics, the particular channels they're finding more effective, and more.
FIU scholarship to honor Gustavo Godoy and support next generation of broadcast journalists
Florida International University (FIU) and its Department of Journalism + Media announced the establishment of the Gustavo Godoy Scholarship for Excellence in Journalism in honor of the award-winning and legendary newsman.
Pepsi joins EstrellaTV’s ‘La Academia’ as Official Beverage Sponsor
Pepsi will be joining the series La Academia on EstrellaTV as the official U.S. beverage sponsor of the legendary Latin music competition series. The series is a co-production of Estrella Media and TV Azteca, airing and streaming live and simultaneously on EstrellaTV in the U.S. and Azteca Uno in Mexico on Saturdays and Sundays from 9 p.m. to midnight ET/6 p.m. to 9 p.m. PT. The series premiere was Sunday, June 12, and each week fans can vote for their favorite contestants in both the United States and Mexico online.
