GfK NOP announced results from its annual Roper Reports® Holiday Shopping Outlook, finding almost half (45%) of Americans expecting to spend less this season compared to 2004, and only 8% of consumers saying they will spend more.
Agency
Shoppers’ Reliance on Credit Cards Drops.
More consumers will be leaving their credit cards at home as they hit the stores for holiday shopping, according to the NRF 2005 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch. While debit/check cards (34.3%) will remain the favored form of payment this holiday season, fewer people will be relying on credit cards when purchasing holiday merchandise (28.2% vs. 29.5% in 2004).
Consumers Say: Less Likely To Spend More This Holiday.
Far more consumers say they will cut back holiday spending this year, rather than increase spending, and a key reason is the cost of gasoline and home heating, according to the results of the sixth annual holiday spending survey commissioned by the Consumer Federation of America (CFA) and the Credit Union National Association (CUNA).
Buchanan’s Scotch Whiskey New Look.
Diageo, the maker of Buchanan’s Blended Scotch whisky, is launching new packaging that highlights the exceptionally smooth, fine, elegant spirit.
Coca-Cola Renews Worldwide Football Association With FIFA.
The Coca-Cola Company and FIFA, football’s world governing body, announced the extension of their long-time association under the new, elite FIFA Partner umbrella.
Guide for Latino Faith Communities.
Research has long connected teens’ own religious beliefs with their sexual attitudes and behavior. New research released by the National Campaign to Prevent Teen Pregnancy, and developed by Child Trends, indicates that teens from religious families and those with friends who regularly attend religious services tend to have sex at later ages compared to teens whose parents have religious beliefs that are not as strong and whose peers don’t attend services as regularly.
Cultural dimensions and archetypes: An emotional approach to The U.S.A Hispanic Market.
Marketing is one of the most competitive businesses of all. Today, most companies have quality products, good services and good advertising agencies. One element that will make the difference between brands is positioning. Positioning is defined as the communication garment that dresses the product or service to appeal to the consumer ; in other words, positioning describes the connection between marketers with their target market.
Hispanic/Latino: Labels and Self Identity.
As with any other social group, the Hispanic community is far from being homogenous, there are dozens of factors that differentiate Hispanics from other Hispanics in the community. Some of these factors include country of origin, education, and socioeconomic status. Factors which have become just as important, if not more than, individual habits, believes and personal identity.
How Guilt Affects the Lives of Hispanics.
Since a large majority of Hispanics are predominantly Catholic, guilt affects them more deeply then it would other cultures. In the Catholic religion, it is a customary habit to confess your sins to a priest when you haven’t been upholding the laws and morals of God.
Language and Hispanic Culture.
The Spanish language has a powerful effect on the way Hispanics think and behave. The Spanish language is an important part of Hispanic culture, and it carries with it certain feelings and experiences common to Hispanics.
Judge Denies Nielsen Motion, Allows Antitrust Suit To Proceed.
A United Sstates District Court judge late Thursday denied a motion by Nielsen Media Research to dismiss upstart erinMedia’s antitrust suit against Nielsen, keeping the legal action alive and increasing prospects for a trial that might reveal many of Nielsen’s research methods and business practices in the courtroom.
IDT’s TúYosm Mobile Launches in Washington D.C., New York, Philadelphia & Las Vegas.
IDT Corporation’s TúYo Mobile officially launched in major metro areas in the U.S.: Washington D.C., New York, Philadelphia, and Las Vegas.
Hispanic Business Media Market Report Shows Changes In Our Industry.
‘Diverging Fortunes’ reports that Spanish-language ad spending in the top ten Hispanic DMAs (designated marketing areas) slowed in 2005, while smaller markets around the United States expanded. Corporations are shifting their attention to secondary Spanish-language markets that have received less attention in the past.
Nick Mendoza vows to bring back creative integrity & quality to Hispanic advertising.
During Nick Mendoza’s tenure at Mendoza Dillon he handled accounts such as Miller Beer, Wendy’s, Sears, Gillette, Tylenol, Ford Motor Co. and Johnson & Johnson, just to name a few. Consequently, the agency under his command won many awards not to mention raising sales for it’s clients through creativity and effective advertising campaigns.
LatinWorks Names Allen & Katiyar To Key Posts.
Austin based LatinWork announced the appointment of Kristie Allen and Ami Katiyar to roles in its business development and account management departments, respectively.
