7-Eleven, Inc. has chosen Omnicom Group to handle integrated marketing communications, including advertising, promotions and point-of-purchase. Omnicom subsidiaries Tracy Locke, TPN, Dieste Harmel & Partners and The Integer Group have formed FreshWorks, a virtual agency specifically designed to service the 7-Eleven business.
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Tween Power.
Not many 9-14 year olds work, and those that do don’t make much money, but a new report finds that “tweens” are avid consumers — and they say they influence their parents’ bigger ticket purchases, including computers.
Hostess ‘Con Sabor Latino’.
Casanova Pendrill announced the launch of an integrated Hispanic campaign for its client, Interstate Bakeries Corporation and its new Hostess brand product line. The new product line, dubbed “Las Delicias de Hostess,” was developed specifically for the U.S. Hispanic market.
H&R Block To Hire More Than 5,000 Bilingual Spanish-Speaking Tax Professionals.
H&R Block, the nation’s leading tax services provider, has announced plans to hire more than 5,000 bilingual, Spanish-speaking tax professionals nationwide for the 2006 tax season in response to the company’s 10 percent growth in Latino clientele.
New Media Influences African Americans & Hispanics More Than Whites For Product Purchases.
Just when marketers thought it couldn’t get any more difficult targeting ad dollars, African Americans and Hispanic consumers are adopting new media as an influence on their purchases, according to BIGresearch’s spring (May/June) Simultaneous Media Survey (SIMM VI) of 14,847 respondents.
Dramatic Accuracy Differences Among Vendors Of Online Research.
A Stanford University study comparing findings from top Internet research providers to Census data and other benchmarks shows that, for many data points that are critical to marketers, Knowledge Networks produced results that are dramatically more valid and reliable. By contrast, other well-known online vendors produced data that could lead to mistaken conclusions about consumer choices and marketing ROI.
Aging Baby Boomers Affecting The Nation’s Eating Habits.
Baby Boomers have impacted Americans’ eating habits throughout their lives. They’ve made their mark in the fast food boom of the 60’s, the fern bars of the 70’s, the microwave oven and take-out trends of the 80’s and 90’s and now the health movement. This movement is being seen throughout the food market. People in their 50s, the older boomers, are now worried about fat, salt, cholesterol and sugar more than people in their 40s, the younger boomers.
