Leaders of U.S.-based multinationals have turned less optimistic and more uncertain about the future. Many—particularly the 36 percent that see their company as vulnerable to rising oil prices—are scaling back expectations for revenue growth, new jobs, and investments.
Agency
Social Priorities Make Cell Phones A Necessity For Back-to-School Teens.
Parents should not be surprised if cell phones top their teenagers’ back-to-school shopping lists this year, advises IDC. A recent IDC and SMS.ac survey of nearly 8,000 U.S. teens, ages 13 to 18 who use mobile phones, suggests that many in this age group perceive a cell phone as a social necessity – 35.9% of teens acquired their phones mainly to use text messaging while an additional 13.3% acquired them to talk with friends.
Wireless Phones Are Essential.
Wireless phones are more than just convenient communications devices and, for many teens, have become an essential tool for living, according to a study released by the Consumer Electronics Association (CEA) and KDA Research – Youth Wireless Behaviors: An In-Depth Look.
Hispanic Marketing: A Cultural Perspective.
Dr. Felipe Korzenny and Dr. Betty Ann Korzenny have just published their new book Hispanic Marketing: A Cultural Perspective, which explains the values, beliefs, and emotions of the US Hispanic community, and how marketing to this widely misunderstood demographic can make or break a company’s success.
El Amor Ahora Exhibit @ Nordstrom.
In celebration of Hispanic Heritage Month, Nordstrom will showcase El Amor Ahora (Love Now), a bold and inspiring exhibit of artwork from a group of talented Hispanic artists. For the third year in a row, artists from around the world reflect their unique and personal ideas of love in a series of paintings and illustrations. The exhibit will be displayed in select Nordstrom stores from September 15 – October 15.
Univision’s Ramos & Saralegui On Time Magazine Top 25 Influential Hispanics.
Univision Network’s news anchor Jorge Ramos and talk show host Cristina Saralegui are featured among “The 25 Most Influential Hispanics in America,” profiled in Time Magazine’s August 22, 2005 issue.
Hear No Evil? See No Evil? Speak No Evil?
ALDO, a global fashion footwear and accessories brand and retailer, and YouthAIDS, an HIV/AIDS education and prevention initiative, have partnered to create an international fundraising and awareness campaign to educate and prevent HIV/AIDS among teenagers and young adults.
Latin Rap Conference Attracts Latin Music Pioneers & Top Music Executives.
The “Who’s Who” in the music industry will descend on New York City on September 20 to kick off the third edition of the Latin Rap Conference (LRC) at Latin Quarters.
