Agency

Through a series of television commercials, print, Internet ads and a unique Web experience, Verizon’s broadband experience puts Hispanic consumers in the center of the action, delivering richer experiences that are, as the theme of the campaign states, “A Todo Lo Que Da” (to the max).

The 3rd annual Alloy College Explorer Study, powered by Harris Interactive, reveals that the U.S. college student market (ages 18-30, from two-year and four-year colleges, attending part-or full-time) has evolved into one of America’s most sophisticated and hard working. The number of students employed has reached a powerful 78 percent, generating substantial levels of income and marking significant increases in discretionary spend. With enrollments at an all time high, the result is a booming college student marketplace representing over $175 billion in consumer spending .

Every year the largest and most waited for Salsa Musical Festival in the World has been celebrated in New York’s Madison Square Garden. This year completes a milestone that atones for the longevity of the music genre, as well as its major promoter, Ralph Mercado.

While most believe insurance is important to protect assets and, in the case of life insurance, their families, Los Angeles-area Latino consumers in general under-utilize insurance, according to a study released by the Tomás Rivera Policy Institute (TRPI) at the University of Southern California.

HispanicAd.com sent out an editorial pieces regarding the increasing number of US Hispanic creative professionals offering their potentially negative opinions of the US Hispanic Market creative process, the limitations imposed by advertisers and the lack of sophistication of our consumers. The opinions about the unsophisticated nature of our industry and consumers are being parleyed in creative magazines South of the border. In a effort to be fair, we will publish ALL comments on our editorial piece. Read them and you decided.

Texas has now joined Hawaii, New Mexico and California as a majority-minority state, along with the District of Columbia, the U.S. Census Bureau reported.