Agency
Women of Color in Business: Cross-Generational [REPORT]
Titled Untapped Women of Color: The Talent Force Multiplier, the new release, and third in five planned annual surveys, is unique in its analysis of the opinions and capabilities of women desk workers and students across four generations.
The Impact of Hispanic Representation on the Travel Industry
A decade ago, the Hispanic travel market was a niche, and many marketing agencies considered it too small to devote time and resources to. Fast forward to the present, and agencies are now eager to tap into the trillion-dollar market, and for a good reason.
Why is innovation so important for brand growth?
Faced with the turmoil brought on by war, inflation, the pandemic, climate change and technological advancements it is easy to focus on the transitory, rather than the fundamental. But innovation will continue to be the foundation on which strong brands are built, and, if history teaches us anything, disruptive times create the catalyst for a disruptive strategy for innovation.
One in Four Senior Advertising Executives Expect Dramatic Growth in Budgets Over the Next 12 Months
New research from Alfi shows senior advertising executives are forecasting strong growth in advertising budgets over the next 12 months with 24% predicting dramatic growth.
NUESTRA.TV launches
Adsmovil announced the launch of Nuestra.TV, an AVOD service created to entertain, inform, and empower Hispanic audiences across cultural diversity, generations, languages, and devices. The new service will be available to consumers at the end of the second quarter of this year
TelevisaUnivision Upfront Programming for 2022-2023
TelevisaUnivision delivered its 2022-23 Upfront presentation at New York City’s Javits Center, showcasing the content and capabilities that fuel rapid growth across all sides of its business and unlock more value for brands to reach and engage U.S. Hispanics.
ESTRELLA MEDIA unveils 2022-2023 Content Roadmap
Estrella Media announced its 2022 and 2023 new content productions and acquisitions and new digital streaming partners at its virtual spring sales Upfront and IAB 2022 NewFronts sales presentations.
NEWFRONT 2022 Canela Media
Canela Media’s founder and CEO Isabel Rafferty shared news about the company’s next tier of content for Canela.TV and Canela Music, and also announced that the company will be adding to its growing portfolio of ad-supported brands with Canela Kids, a new Spanish-language AVOD destination for kids 2-12 launching August 16.
U.S. Bank launches nation’s first Spanish-language voice assistant for banking
U.S. Bank is the first financial institution in the United States to offer an experience Spanish-speaking customers have never had before: the ability to bank via mobile app in their preferred language – just by speaking it.
Estrella Media’s ‘PREMIOS DE LA RADIO’ returns to Mexico City
Estrella Media will bring its Premios de la Radio awards ceremony back to Mexico City on Thursday, November 3. The original Regional Mexican music awards show will air and stream on EstrellaTV channels in the U.S. and will be simulcast in Mexico on broadcast partner TV Azteca’s Azteca Uno.
Ten assumptions underlying the misuse of digital advertising
The potential power of digital marketing is huge. So why am I left with the feeling that the practice of digital marketing often falls short of that potential? I believe it is because the architects of digital marketing infrastructure, and many that use that infrastructure, have forgotten they are dealing with humans not machines. And from that basic misapprehension flows a series of assumptions when digital marketing is put into practice. By Nigel Hollis
U.S. podcast listenership continues to grow, and audiences are resuming many pre-pandemic spending behaviors
During a pandemic that drove millions indoors, and in front of screens, a funny thing happened with podcasts: audience engagement increased. And in addition to the wealth of new listeners, engagement among listeners is growing.
The ANA, 4A’s and AIMM Seek to Help Marketers and Agencies Partner with Diverse Media Outlets [REPORT]
The ANA and the 4A’s unveiled a comprehensive list of guidelines designed to help marketers partner with diverse media suppliers, strengthen their DEI strategy, and drive brand growth.
Building better connections – Using influencers to grow your brand [REPORT]
Many social media platforms have undergone impressive growth the past few years, as the pandemic drove people indoors, in front of screens and searching for connection.
Spanish Broadcasting System’s 2022 Virtual NewFront: GREATNESS HAPPENS HERE
Spanish Broadcasting System, Inc. (SBS) released its 2022 virtual newfront: Greatness Happens Here. Through a video and virtual presentation, SBS reinforces the power of investing in minority-owned businesses by showcasing how its audio, digital and live music platforms culturally and effectively reach 25 million U.S. Hispanics each week.
Estrella Media launches EstrellaTV & KRCA-62 Los Angeles on YouTube TV
Estrella Media has launched a live streaming simulcast of EstrellaTV’s Los Angeles station KRCA-62 and its national EstrellaTV feed on YouTube TV. KRCA-62 is available to Southern California users.
Modern Marketing Dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?
An evidence-based view on distinctiveness vs. differentiation, and why they are both equally important for a brand to improve marketing effectiveness.
Latin2Latin Marketing + Communications alliance with Digo Media
Latin2Latin Marketing + Communications (L2L), and Digo Hispanic Media Group (Digo), announced their alliance and partnership, consolidating strategic marketing and communications services with the support of their digital proprietary platforms and artificial intelligence to meet the needs of this hyper-growth segment.
Hispanic Marketing Council announces winners of 2022 Strategic Excellence Awards
The Hispanic Marketing Council (HMC) announced the 2022 winners of the HMC Strategic Excellence Awards, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. Casanova//McCann took Best in Show with a Gold for Best Cultural Insight for its Mucinex campaign with Zubi also winning a Gold in that category for its work with Lincoln Motor Company. Anomaly won two Gold awards--one for Best Mainstream Impact for its Don Julio campaign and another for Best Impact on Innovation for its MELĒ campaign. Other agencies recognized include Alma, Captura Group, INNOCEAN USA, Inspire Agency and Lopez Negrete Communications.
CMOs: Time to Be More Customer-Centric [REPORT]
CMOs are now required to lead the charge in CX, which often extends to influencing beyond the marketing function.
