Agency
What will it take to boost Latino economic power?
In this episode of The McKinsey Podcast, senior partner Lucy Pérez talks with executive editor Roberta Fusaro about the findings of The economic state of Latinos in America: The American dream deferred—the firm’s inaugural report on this subject. She explains how greater support for Latino workers, business owners, consumers, savers, and investors in the United States could create economic opportunities not just for individuals and families in this demographic but also for the whole country.
Gen Z Demands Diversity & Inclusion, Upvotes Brands That Level Up
America’s youth, the first multicultural majority generation in U.S. history, is growing rapidly, adding over 2.3 million consumers (about twice the population of New Hampshire) to the population each year, making them a significant force to be reckoned with. These "mini-millennials” challenge brands to address societal stereotypes, particularly around gender identity, and use their influence to support or disapprove of brands’ diversity and inclusion efforts. By Mario X. Carrasco
Discover The Most Chosen Brands Online 2021 [REPORT]
All 20 of the most chosen brands online grew within the channel, with 18 seeing double-digit growth.
Inflation and Interest Rate Hikes Weigh on Consumer Sentiment in May
Consumer confidence dipped slightly in May, after rising modestly in April. The decline in the Present Situation Index was driven solely by a perceived softening in labor market conditions. By contrast, views of current business conditions—which tend to move ahead of trends in jobs—improved.
Emigdio Rojas Named Managing Partner at Simplicity
Simplicity announced the appointment of Emigdio Rojas as managing partner to lead its operations in the United States.
DE&I critical to talent retention, especially among younger employees
Almost a third of employees think their employer lacks a sufficient commitment to Diversity, Equity, and Inclusion (DE&I), and there is a direct connection between DE&I concerns and intent to quit, according to a new survey from Buck, an integrated HR, pensions, and benefits consulting, technology, and administration services firm.
Human capital at work: The value of experience
The most important resource in any economy or organization is its human capital—that is, the collective knowledge, attributes, skills, experience, and health of the workforce. While human capital development starts in early childhood and continues through formal education, the McKinsey Global Institute and McKinsey’s People & Organizational Performance Practice have focused new research on the next stage, which spans the full working life.
Are states ready to close the US digital divide?
US policy makers have long talked about the need to close the nation’s digital divide. Congress has now translated that talk into action, appropriating more than $100 billion 1 to help states bring high-speed internet access to every American household, much of which is allocated directly to state governments to implement as part of the Bipartisan Infrastructure Law (BIL) and the American Rescue Plan Act.
4 things retailers need to know about inflation
As the United States experiences record levels of inflation, the prices of goods and services are continuing to climb. Consumers and retailers alike are feeling the pinch and wondering what’s next.
Latin2Latin Marketing + Communications wins 2 Telly 2022 Awards
Latin2Latin Marketing + Communications (L2L)’s Por Los Nuestros" Voices of our Community, a unique integrated campaign targeting Hispanics in Kansas received two Telly Awards: Gold in the Health & Wellness category and Bronze for the Social Impact category.
“HYPERGROWTH” Marketers grow by embracing new technology & innovation
A startling gap exists between marketers who are poised for future growth and those who are less likely to significantly improve growth prospects based on how each group views future opportunities and the importance of innovation.
The Power of PR: Why the Press Release Is Still an Effective Tool
A press release is a communications tool that's been leveraged for years and continues to be an integral piece of a company’s marketing, PR, and social media strategy. Not only do press releases give companies a channel to share newsworthy stories, but they also strengthen search engine optimization and increase the odds new customers will find your business online.
Advertising Coalition Finds Advertising Drives $7.1 Trillion in US Sales
New research validates the powerful impact of advertising in driving the US economy. A new study, commissioned by The Advertising Coalition and conducted by IHS Markit, found that advertising generated $7.1 trillion in sales activity and supported 28.5 million US jobs last year.
HMC devotes a week of its annual summit to latest multicultural research
As more brands commit to DEI practices and increases in multicultural investment, the Hispanic Marketing Council (HMC) has devoted a week of its free and virtual 2022 Annual Summit to business-building multicultural research, featuring leaders from Kantar, ThinkNow and Claritas. Moderated by HMC Research Chair Nancy Tellet, founder, brand & consumer navigator at PureClarity LLC, these webinars will cover inclusive advertising, investing and money management, and consumer behavior.
DE&I $$$$ directed towards Hispanic Owned & Operated Media reaches $100 Million [NOT]
Over the last couple of years, many clients and their media buying services have promised to re-direct dollars towards minority owned media and in our case Hispanic Owned and Operated media.
Marketing Budgets Have Increased to 9.5% of Overall Company Revenue in 2022
Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they still lag pre-pandemic spending levels.
Multi-Hyphenated Creator Economy Disrupts Influencer Marketing 1.0 [PODCAST]
Donnelle Branche, Talent Manager at Digital Brand Architects, joins us on The New Mainstream podcast to discuss the evolution of influencer marketing and how multi-hyphenated creators are changing the game.
Authenticity with the LGBTQ consumer
It is all you hear about these days — authenticity. Everyone wants to be authentic in their advertising campaigns and efforts, yet why do so many fall short? Of course, I am focused on the LGBTQ market and consumer, but certainly it is the same with other niche markets. By Todd Evans - Rivendell Media
Ricaurte name Chief Revenue Officer at Adsmovil
Adsmovil announced that Jessica Ricaurte had joined the company as their new Chief Revenue Officer, leading sales for the entire Adsmovil portfolio, including the recently announced AVOD offering, Nuestra.TV.
