Agency
Santaella named Chief Digital & Streaming Officer at Estrella Media
Estrella Media has announced that René Santaella has been elevated to the role of Chief Digital and Streaming Officer for the company. Santaella was EVP, Digital & Streaming Media, and helped launch the company's successful streaming and AVOD platforms.
Why Typography Is So Important for Your Brand
Typography is one of the most powerful tools of design and marketing, creating deeper brand meaning and influencing consumer sentiment
Global ad market on track for 8% growth in 2022
Global advertising expenditure is forecast to grow 8.0% in 2022, according to Zenith’s latest Advertising Expenditure Forecasts report, published today. This represents a minor downgrade from the 9.1% growth rate Zenith published in December 2021. Growth will be supported by the Winter Olympics, mid-term US elections and soccer World Cup, which for the first time will take place in the most advertising-intensive period of the year in the run-up to Christmas. Faced with this tough comparison, growth will slow to 5.4% in 2023, before the Summer Olympics and US presidential elections help boost it to 7.6% in 2024.
Internet Crushes Traditional Media: From Print to Digital
Many Americans may not remember the last time they stopped by a newsstand to pick up a magazine or newspaper. Or the last time they passed by – let alone walked into – a video store.
The inflation outlook
US inflation is at its highest point in nearly 40 years. Here are scenarios for how inflation might evolve in the next three years and actions your organization can take to be resilient in each.
Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends [REPORT]
Pixalate released the Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV advertising through Q1 2022.
Diverse voices on Spanish-language radio overdue, but Cuban exiles denounce sale of Radio Mambí
A change may be on the horizon for Miami’s well-known Spanish-language radio market. But Cuban exiles are already gearing up to fight back. A group of Latino investors last week offered $60 million to purchase Radio Mambí, one of Miami’s best-known so-called “Cuban radio” stations, among others across the country.
5WPR Announces Expansion of Multicultural Marketing and PR Division
5WPR announced the expansion of their Multicultural Marketing and PR division, to further support Black and Latinx-owned businesses.
Your Digital Marketing Isn’t Reaching Hispanics
Since the dawn of digital, those of us in multicultural marketing have watched general market agencies take over budgets once aligned to specific target markets, such as Hispanic, only to be put in the ubiquitous bucket called “total market approach”. If you are one of these marketers let me point out a few observations of why it’s not working. By Karla Fernandez Parker
46% of Adults Watch Video via a Connected TV Device Daily
ew consumer research from Leichtman Research Group, Inc. (LRG) finds that 87% of U.S. TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV sticks or boxes, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players. This compares to 80% with at least one connected TV device in 2020, 69% in 2017, and 38% in 2012.
What will it take to boost Latino economic power?
In this episode of The McKinsey Podcast, senior partner Lucy Pérez talks with executive editor Roberta Fusaro about the findings of The economic state of Latinos in America: The American dream deferred—the firm’s inaugural report on this subject. She explains how greater support for Latino workers, business owners, consumers, savers, and investors in the United States could create economic opportunities not just for individuals and families in this demographic but also for the whole country.
Gen Z Demands Diversity & Inclusion, Upvotes Brands That Level Up
America’s youth, the first multicultural majority generation in U.S. history, is growing rapidly, adding over 2.3 million consumers (about twice the population of New Hampshire) to the population each year, making them a significant force to be reckoned with. These "mini-millennials” challenge brands to address societal stereotypes, particularly around gender identity, and use their influence to support or disapprove of brands’ diversity and inclusion efforts. By Mario X. Carrasco
Discover The Most Chosen Brands Online 2021 [REPORT]
All 20 of the most chosen brands online grew within the channel, with 18 seeing double-digit growth.
Inflation and Interest Rate Hikes Weigh on Consumer Sentiment in May
Consumer confidence dipped slightly in May, after rising modestly in April. The decline in the Present Situation Index was driven solely by a perceived softening in labor market conditions. By contrast, views of current business conditions—which tend to move ahead of trends in jobs—improved.
Emigdio Rojas Named Managing Partner at Simplicity
Simplicity announced the appointment of Emigdio Rojas as managing partner to lead its operations in the United States.
DE&I critical to talent retention, especially among younger employees
Almost a third of employees think their employer lacks a sufficient commitment to Diversity, Equity, and Inclusion (DE&I), and there is a direct connection between DE&I concerns and intent to quit, according to a new survey from Buck, an integrated HR, pensions, and benefits consulting, technology, and administration services firm.
Human capital at work: The value of experience
The most important resource in any economy or organization is its human capital—that is, the collective knowledge, attributes, skills, experience, and health of the workforce. While human capital development starts in early childhood and continues through formal education, the McKinsey Global Institute and McKinsey’s People & Organizational Performance Practice have focused new research on the next stage, which spans the full working life.
Are states ready to close the US digital divide?
US policy makers have long talked about the need to close the nation’s digital divide. Congress has now translated that talk into action, appropriating more than $100 billion 1 to help states bring high-speed internet access to every American household, much of which is allocated directly to state governments to implement as part of the Bipartisan Infrastructure Law (BIL) and the American Rescue Plan Act.
4 things retailers need to know about inflation
As the United States experiences record levels of inflation, the prices of goods and services are continuing to climb. Consumers and retailers alike are feeling the pinch and wondering what’s next.
